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‘Masafi Gold iCash’ online service launches in UAE

: Sunday, June 22 - 2014 @ 14:48

Masafi, one of the region’s leading FMCG brands, has announced the launch of ‘Masafi Gold iCash’- an innovative pre-payment service to make it more convenient than ever before to purchase Masafi’s products.

With the new service they just have to register themselves for Masafi Gold iCash, by either following a simple process through the website, or calling on the Toll free number.

They can recharge the account by paying through credit or debit card or paying to the Masafi salesperson at their door. Every time they want to buy Masafi products, they can either go online and order through their account or place an order through the call centre. The payment for the same automatically gets deducted from their iCash account. Not only this, they don’t have to be home to receive the order. This system has removed the coupons and the hassle surrounding them and made it easy and convenient.

To guarantee a safe and secure process, the online service notifies customers by mail and SMS at the time of their purchases and they also receive e-statements to keep a track of their account.

Masafi CEO Reginald Randall said, “He was delighted that the company is offering a new and highly convenient way for consumers to buy Masafi products in the UAE with the introduction of its new online service.”

He explained, “This is a strategic move by Masafi to introduce what we believe is a highly flexible option that will help people make their payments and process their orders faster and on time. In an age where online shopping and e-commerce is rapidly increasing, we wanted to make sure that we were reflecting this technological shift and creating new ways for our customers to make purchases by using the new Masafi Gold iCash service from the convenience of their home. Our consumers will also receive an added value with every amount that is recharged during their online purchases encouraging individuals to shift from traditional payment methods to the new electronic system.”

Masafi is offering its complete range of products through this service. That means that customers can order not just Masafi water, but also Masafi Juices, Tissues and Basmati rice through their Masafi Gold iCash.

To register for Masafi Gold iCash, consumers can call the Masafi toll free number 8005455 or visit www.masafi.com and fill the simple form. Consumers can also register through any Masafi salespeople who visit their building or area. Following registration, the account can be topped up online or through cash on delivery, at any time.

For further information, please contact:
Taghreed Oraibi, BPG
Cohn & Wolfe, Dubai, UAE
Tel: +97142953456
Fax: +97142951027
E-mail: [email protected]

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Sunday, June 22- 2014 @ 14:48 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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