As part of its commitment to the region, the company has announced that it will make the new drive available simultaneously to customers in Europe and the Middle East, through its extensive distribution channel. The D540X drive uses advanced, integrated electronics combined with numerous design innovations to achieve a wide range of capacity points, solid reliability, and quiet operation all at very competitive prices.
“ The demand for higher capacity in the Middle East is constant,” commented Didier Trassaert, Maxtor’s Vice President for Europe, the Middle East and Africa, “ and the DiamondMax 540X addresses the storage needs of many market segments and offers user the best and most reliable storage at the most affordable price”
Maxtor is present in the Middle East through a wide distribution network, and the company’s focus is to always be ready to respond to this market’s particular requirements and to keep it supplied with the newest Maxtor products as they are launched.
“ Our resellers are eagerly waiting for this new drive,” commented Parvaz Ahmad, Marketing Director Almasa distribution, “ As individuals and companies in the region become more Internet dependant, as they acquire new applications, gather more information and automate their businesses, their need for storage grows, and the 540X comes at the right time to cater to this increasing demand. Maxtor has developed a trusting relationship with its channel and its customers in the Middle East, through its reliable state of the art products, it has also proved its commitment to keeping this market well supplied and at the forefront of storage technologies”
The DiamondMax 540 X benefits from Maxtor’s Shock Protection and Data Protection Systems to provide extreme reliability and data integrity to the user. The system has enhanced protection against both operating and non-operating shock and verifies essential functions in seconds to eliminate costly and unnecessary drive returns. With 40GB per platter at industry-standard capacity points, the D540X confirms Maxtor’s leadership position in drive technology.
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