Currently, Melville Middle East is the exclusive provider of venue services at ADNEC, providing rigging and specialist lighting features in addition to its exclusive provision of venue services such as electrical mains, piped services, primary rigging and floor mark out. The full services business will extend Melville’s business into shell scheme, stand wiring, furniture, carpet, graphics, logistics, custom design and build, and data and registration.
Nick Marshall,Melville Chief Executive Officer, said:
“We plan to expand our services in the Middle East market by creating a full service offering that leverages the innovations that we’ve developed across the GES Worldwide Network. Starting afresh in a market allows you to initiate the business in the optimal way and we intend to do that from our operating base in Abu Dhabi. Our intention is to operate all our core contracting services such as shell scheme and electrics from a Melville Middle East-run warehouse operation that will enable us to provide higher-quality products and service levels.”
Simon Horgan, ADNEC Chief Executive, said:
“Melville and the GES Worldwide Network have been great venue services partners. Melville and GES are recognised as world-class exhibition contractors and this expansion of their services further establishes Abu Dhabi for growth in international shows.”
Kevin Rabbitt,GES President and CEO, said:
“Abu Dhabi continues to be an important growth market and we are pleased with the progress of our operations there. ADNEC is a high quality exhibition centre, and we are eager to launch a contracting service that is appropriate to that environment.”
Jason Popp, GES Senior Vice President of International, said:
“From our initial discussions with show organisers operating in the region, it is clear there is a demand for greater innovation, customer focus, and responsiveness from contractors operating in the Middle East. Melville has succeeded in the United Kingdom being a customer-focused exhibition and event contractor, and we plan to extend that philosophy to the Middle East. This includes bringing our award-winning design expertise to the Middle East. Melville’s design capabilities have allowed show organisers in the United Kingdom to differentiate the overall look and feel of their show.”
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