Microsoft has announced the availability of Surface Pro 3 — the lightweight tablet that packs the power and performance you expect from a laptop – for commercial customers in the United Arab Emirates.
Surface Pro 3 is a tablet and a laptop: multiple processor, RAM and storage options intersect with a sleek design that, with a simple snap or click, transform the device from a perfectly balanced tablet to a full-functioning laptop and back again — all in a package that is 30 percent thinner than an 11-inch MacBook Air. Its 12-inch display and new, continuous kickstand provide the screen real estate and multiple viewing angles people need for multitasking. And the new Surface Pen — completely redesigned with form and function in mind — delivers a precise, luxurious drawing and note-taking experience with a single click of the pen.
Speaking at a press event hosted in Dubai, Samer Abu Ltaif, Microsoft Gulf’s Regional General Manager said : “At Microsoft, we believe in empowering businesses and people to perform more in a mobile-first, cloud-first world. We have an obsession for empowering every individual and organization to do more and be more. That is what we at Microsoft are all about. This is what the unifying theme is for the company across everything that we do. Today’s announcement that Surface Pro 3 is now available in the UAE for commercial customers serves as the next step of our journey to empower organizations to do more. I am confident that Surface Pro 3, the tablet that can replace a user’s laptop, has the requirements to support the increasing mobility that UAE businesses require today.”
Surface Pro 3 and Surface accessories
Surface Pro 3 features a 12-inch full HD display, 4th-generation Intel® Core processor options, amazing click-in keyboards, and a multi-position kickstand that goes from movie mode to working mode and all the way to writing mode. Because it runs Windows 8.1 Pro, users can run the desktop software they rely on, including Microsoft Office, multitask with side-by-side windows, and use it at work. Surface Pro 3 delivers the best writing and drawing experience with Surface Pen included and an amazing new capability where with just a click of the pen, Surface launches a fresh page in OneNote, so you can capture your thoughts immediately — as quickly as a pen and piece of paper. And it delivers big-screen entertainment anywhere with the larger, full HD screen, the kickstand, great speakers with Dolby® Audio enhanced sound, and up to nine hours of Web-browsing battery life.
New Surface accessories like the improved Surface Pro Type Cover will take Surface Pro 3 from tablet to laptop in a snap. The new premium Surface Pen with pressure sensitivity enables a more natural writing experience, while a full-size USB 3.0 port, microSD card reader and Mini DisplayPort allow for quick file transfers and easy connections to a range of peripherals.
Coupled with additional optional accessories, including a new Docking Station for Surface Pro 3 and a Surface Ethernet Adapter, Surface Pro 3 has all the features and capabilities of a complete laptop.
“So many people carry both a laptop and a tablet but really want just one device that serves all purposes,” said Somanna Palacanda, Business Development Director for Surface. “Surface Pro 3 is the tablet that can replace your laptop — packing all the performance of a fully powered laptop into a thin, light and beautifully designed device. You’ll love being able to carry a single device that enables you to carry out the activities you value the most knowing you have all the power you need.”
Surface Pro 3 for business
With the introduction of Surface Pro 3, our commitment to business has never been stronger. Since introducing commercial availability less than a year ago, Surface has expanded into 31 commercial markets, celebrating new customers along the way. Surface Pro 3’s versatile features allow commercial customers to deploy a laptop replacement that delivers the power, manageability and security they need to conduct business with confidence. Companies such as BMW Group and The Coca-Cola Company have already committed to purchasing and deploying the device as one of the choices inside their organizations.
“Surface Pro 3 is a truly innovative device that will replace both a tablet and a powerful laptop,” said Mario Müeller, vice president IT infrastructure, BMW Group.
Pre-order and availability
Pre Orders from the UAE are set to begin by mid-June and General Availability in August for commercial customers only. The Authorized Device Resellers in the UAE are Alpha Data and Mideast Data Systems (MDS).
More information on Surface can be found at http://www.microsoft.com/surface.
Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Lisa Santa Maria, Account Executive, ProGlobal Media
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