MusicPlus is the latest of a series of additions to E-Vision’s basic package in the past two months, following the likes of Al-Jazeera Sports, CNBC Arabiya and Al-Hurra TV.
MusicPlus broadcasts innovative music-related programmes and various interactive entertainment applications. Up to 75 per cent of its output is Arabic music, and it also offers competitive game-play features, chat, billboard, and discussion forums.
Abdul Razzak Al Abdullah, MusicPlus’ CEO, said: “The addition of our channel to E-Vision’s basic package allows us to further expand our reach in the UAE. Our choice of music has proven to be very popular and the rate of participation from viewers, most recently on Accession Day, has been extremely high. We developed an application which allowed our viewers to greet H.H. Sheikh Zayed with messages displayed on our screen. This is just one example of our focus on local activities and occasions.”
Cable service E-Vision is an Etisalat subsidiary and the only digital Cable TV service provider in the UAE. It offers more than 180 channels, programmes in over 17 languages, and premium packages from Orbit, Showtime, ADD and ART.
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