MBRF launches seventh edition of ‘Read a Book in Minutes’ Initiative | MBRF launches seventh edition of ‘Read a Book in Minutes’ Initiative -
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MBRF launches seventh edition of ‘Read a Book in Minutes’ Initiative

: Wednesday, May 21 - 2014 @ 13:44

The Mohammed Bin Rashid Al Maktoum Foundation (MBRF) has launched the seventh edition of its ‘Read a Book in Minutes’ initiative as part of ongoing efforts to transfer knowledge, enrich minds and reinforce cultural values in Arab societies, in line with the vision of the Dubai Government.

The seventh edition of the initiative includes Arabic summaries of three international bestseller books that emphasis the importance of innovative learning and creativity among the young generation to enhance self-confidence and build leaders who are capable of achieving sustainable prosperity. In the first book, ‘Learn to Play ‘, author Peter Gray discusses the efficacy of compulsory education system in the world today. The book looks at whether compulsory education helps develop the talents of children or if the instinctive learning capacity innate in children is lost once they are put within the rigid frameworks of compulsory education.

“The opening note of the seventh edition of the ‘Read a Book in Minutes’ initiative has been inspired by the words of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, in the introduction of his book, ‘My Vision’: ‘All that is needed to achieve our goals is to lead the people in the right way and cultivate in our daughters and sons the spirit of innovation, creativity, self-confidence, determination and leadership abilities’. Those words come as a sustainable growth plan by a wise leader. The three summaries of the seventh edition of the ‘Read a Book in Minutes’ initiative emphasize the systematic approach and the vision of our leaders in the area of education,” said His Excellency Jamal Bin Huwaireb, Managing Director of MBRF.

In the summary of the second book ‘Seeing the Invisible’, author Gary Klein highlights the most important five factors that can stimulate insight and creative thinking (links, coincidences, curiosity, contradictions and despair creativity).

The seventh edition of the initiative concludes with a summary of the book, ‘Leaders Influence and Get Influenced’, by Simon Scenic, which adopts an interesting theory that the motivations that contribute to behavioral improvements in individuals are the same that help businesses to grow and achieve success .

“The three summaries emphasize that innovative learning creates a creative generation, and that creativity helps build insight and gain self-confidence. When innovation and creativity meet with insight and self-confidence, a leader is created. Such a leader then sets the policies that instil innovation in the next generations, and the cycle starts all over again towards sustainable leadership,” Bin Huwaireb added.

The ‘Read a Book in Minutes’ initiative comes within the range of activities and initiatives launched by MBRF with the aim of spreading culture and knowledge to develop the community intellectually and morally. The six previous editions of the initiative have received wide acclaim from officials and decision-makers in government and semi-government entities in the UAE in general and especially Dubai.

For media inquiries please contact:
Amr Diab
Account Director
ASDA’A Burson-Marsteller
T:+971 4 4507619
M: +971 50 8753305

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Wednesday, May 21- 2014 @ 13:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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