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Mindshare lands huge energy account

: Thursday, July 03 - 2014 @ 13:14

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time.

Mindshare is pleased to announce that its team has won a strategic account, a groundbreaking national energy initiative in Egypt.

Announcing the appointment has finally come after three months, during which multinational and local agencies participated in an exciting energy conservation initiative aimed at calling attention to humans’ impact on the environment and reducing energy waste. The initiative was led by the Ministry of Petroleum, Minster of Electricity, and a selection of key international oil companies such as BP, BG, Shell, and Apache.

This crucial account win for Mindshare represents the agency’s long-standing commitment to supporting technology and initiatives that reduce carbon footprints and encourage sustainable living. For this innovative campaign, the Mindshare team completely reworked their pitch process, customizing it to the energy industry.

“The Mindshare team stays up-to-date on our changing world, and energy is one of the top issues that we face today,” said Mindshare Egypt Managing Director Riham El Sawy. “We are honored to be recognized for our innovative approach and be selected for an account that will utilize our team’s skill and knowledge to the max,” she added.

With global stakeholders increasingly identifying energy conservation as a top priority, Mindshare has a unique opportunity to make an impact at the forefront of the struggle for environmental sustainability. Winning this recent energy initiative positions Mindshare once again as a front-runner with campaigns that call for cutting edge innovation.

For more info please contact:
Mouna Ajam
Regional PR Director
Mindshare Middle East North Africa
Email: [email protected]
Tel: +97144547444 Ext 1150
Fax: +97144547455

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Thursday, July 3- 2014 @ 13:14 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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