As part of supporting the Ministry of Interior’s annual Ramadan Road Safety Campaign, Qatargas has launched a new TV commercial aimed at promoting a safe driving culture.
The thirty seconds TV commercial (TVC) titled ‘Precious moments…don’t waste them through reckless behavior – Drive safely’ is being aired on the local Arabic TV channel ‘Rayyan TV’ since the first day of Ramadan and will continue until the end of the holy month.
The TVC will also be screened at the Galaxy cinemas in Doha during the Eid holidays. It can also be viewed online on Qatargas’ official website (www.qatargas.com.qa) and on YouTube (Qatargas Ramadan Road Safety TVC 2014).
Produced as part of the Traffic Department’s annual Ramadan Road Safety Campaign which Qatargas is supporting for the eighth consecutive year, the TVC focuses on family bonds and the precious moments that family members share, especially in the context of the blessed month of Ramadan. The commercial depicts moments that are symbolic of Ramadan – like the father taking his children for prayer at the mosque, the family getting together for Iftar (the meal taken when breaking the fast) and the joy of celebrating Eid with family and loved ones.
All of those precious moments can be lost for ever due to reckless driving and irresponsible behavior. The TVC sends out a subtle but strong message to people to think about their own families and the precious moments they share and make a conscious decision to adopt safe driving habits and refrain from reckless driving. The viewer is reminded that accidents that occur as a result of reckless driving can take away one’s own life or that of a family member.
Promoting road safety is a key element of Qatargas’ corporate social responsibility programme. Several activities have been planned as part of this year’s Ramadan Road Safety Campaign.
The month-long campaign is designed to deliver basic road safety messages such as the importance of following traffic rules and regulations and being attentive while driving, dangers of speeding, hazards of not wearing seat belts, of using mobile phones while driving, etc. The key message will be that road safety is everyone’s responsibility.
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Tuesday, July 8- 2014 @ 15:05 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.