In a strategic move that demonstrates the mutual commitment of both companies, Total Marketing Middle East (TMME), signed three strategic agreements with AW Rostamani Trading for its Elf brand.
The first agreement aims to expand the scope of distribution of Elf lubricants in Dubai & Northern Emirates to cover both commercial and retail segment.
The second agreement was signed to extend the Elf lubricants supply to Arabian Automobiles Nissan, Renault & Infinity Sharjah Service centers in addition to Northern Emirates authorized service centers.
The third agreement signed was for “Elf Rapid Oil Change Centre” which will be launched in Arabian Automobiles Umm Al Quwain branch.
TMME is highly committed to the UAE market according to officials present at the signing ceremony as the manufacturing of its products is done at Total Lubricants Blending UAE in Dubai which is the company’s third largest lubricant blending plant within Total group globally.
Elf Rapid Oil Change concept is dedicated for independent workshops specializing in quick oil changes and offering other services like car wash, tire change among others. The concept is open for all makes of cars and offers free 16 point safety checks.
Total and AWR Group are committed to provide quality products at affordable price and also ensure safety of customer’s car engines by recommending apt products on the basis of customers driving conditions or make of vehicle.
The contracts were signed by Mr. David Kalife – Managing Director, Total Marketing Middle East and Mr. Michel Ayat – CEO, AWR Automotive in the presence of senior delegates from both companies. During the signing ceremony, Mr. Kalife said, “We are proud of our association with AW Rostamani Trading and its professional team. Together we have taken strong initiatives to provide best service levels to our consumers with the Elf range of lubricants. He continued to mention “This renewed partnership would enable us to reach out to a larger consumer segment.”
Mr. Ayat added: “AW Rostamani Trading has made a strong foot hold in the market place in a very short span of time and we are committed to grow the business into the next level as the teams from both companies work with deep rooted passion and synergy”.
Mr. Ayat acknowledged the confidence bestowed by TMME on AW Rostamani Group and the strong partnership between both companies.
Wednesday, March 12- 2014 @ 16:17 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.