Jordan is strategically positioned at the crossroads of the MENA region and despite the region’s on-going political and security challenges, Jordan’s economy has been resilient offering high levels of trade freedom and investment freedom, keeping the economy relatively competitive.
Panasonic has been servicing the Jordanian market for more than 60 years now. Currently Panasonic is enjoying good sales in TV’s and also doing very well in other product categories including, audio visuals, washing machines, vacuum cleaners, kitchen appliances, home appliances and last but not the least the health and beauty products alike.
Across the region, Panasonic Marketing Middle East & Africa – the regional headquarters for Panasonic has announced a new chief for the Middle East & Africa region. Setting the pace for a strategic growth in the region, Mr Shinichi Wakita will oversee the entire operations for Panasonic spanning more than 60 countries across the MEA region as the new Managing Director (MD) of the company. With an association of more than 30 years with the brand, Wakita brings with him rich and varied experience having spent most of his working career outside Japan, especially South East Asia in countries like Malaysia and Vietnam.
Commenting on Jordan as a strategic market for Panasonic’s regional operations, Mr Wakita, said, “Jordan is undoubtedly a strategic market for Panasonic in the Levant region and the company is targeting double digit growth over the course of the next five years. Jordan enjoys a highly diversified economy making it a lucrative country for investors and reports also indicate that the economy of the country is highly dominated by private consumption. The country is fast becoming as major player in the regional economy and Panasonic plans to tap into this strong demand by reaffirming our strong commitment and will continue to invest with our products and technology across the country.”
Panasonic’s Audio-Video and Home Appliances products across Jordan are made available through TransJordan for Electronics Co. They distribute Panasonic’s consumer products through its showrooms and through dealerships. Over the years the company has invested in building solid relationships grounded on mutual respect with third party dealers. Panasonic continues to deliver best in class consumer products that cater to personal, health & beauty, home appliances, audio visual, as also business use products for various sectors like security cameras, projectors, large screen displays for education, malls, hospitals, hotels, airports, government institutions etc. Moving forward, Panasonic will concentrate more on air conditioners, as the Japanese manufacturer sees great potential for its high end eco-friendly products, which are among the best-selling across the Middle East region.
Panasonic Showrooms and after-sales service facilities are conveniently located across the country. Panasonic remains committed to its corporate philosophy to provide ‘A Better Life, A Better world’ to all its customers across Jordan.
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