Paramount Hotels & Resorts (PHR FZLLC), the official licensee of Paramount Licensing Inc., announced the signing of an MOU to start development of Paramount Resort Langkawi, its first appearance in Malaysia and South East Asia.
PrimaCity Ventures Sdn Bhd together with PHR FZ-LLC will develop the announced project, which is located just off the main island of Langkawi.
Several exquisite and attractive locations with excellent accessibility from Langkawi International Airport have been identified and shortlisted.
Langkawi is an archipelago of about 99 islands in the Andaman sea, some 30km off the mainland coast of north western Malaysia. It is about an hour travelling by air from the cosmopolitan metropolis, Kuala Lumpur.
Paramount Resort Langkawi will be developed on one of the tranquil islands surrounded by beautiful beaches and greeneries just off the coast of Langkawi.
Guests of Paramount Resort Langkawi will enjoy extraordinary views of the island’s pristine beach, green mountains rich with flora and fauna and true Malaysian warmth hospitality.
The planned resort consists of over 200 units spitted among floating chalets, rooms and high-end villas and residences offering a luxurious natural retreat with the addition of an extraordinary private paradise. In addition to this, Paramount Resort Langkawi will offer and eclectic selection of food & beverage concepts, Work & Play suites, a screening room, wellness & fitness center, swimming pools, kids entertainment club and retail merchandise store, all featuring the Paramount Hotels & Resorts brand or selected partners brands.
“Most people know the famous Paramount Pictures logo, with the mountain and 22 stars, and they have also seen many of the iconic movies released by the studio. The Paramount Resort Langkawi produced by PHR FZ-LLC will be developed using the creative process honed over Paramount’s 100 year history. Warm service, design, entertainment, food, beverage and spa concepts will combine magically to mark a new chapter for the brand and to set a rare standard in luxury hospitality,” said Thomas van Vliet, Chief Executive Officer, PHR FZ-LLC.
Further, he explained that: “‘Paramount Resort Langkawi” will include a series of dynamic and sensory experiences that live up to our mantra of producing hospitality that is unmistakable, unforgettable and consequentially unmissable. The guests in our audience will be led on a journey that delights the eyes and engages the emotions. We are thrilled to be partnering with PrimaCity Ventures Sdn Bhd on this unique and exclusive project and sharing this exciting news today.”
Drawing on the of Paramount Pictures history, ‘Paramount Resort Langkawi’ will showcase authentic California lifestyle, the glamour of Hollywood, and be conceived as a ‘major release’ by a team of uniquely creative people, working together in a uniquely creative process.
Reassuring signatures of the Paramount Hotels & Resorts brand, including access to the Paramount Pictures movies library, The screening room and creative usage of the transformational elements such as digital signage, media mapping and lighting effects throughout the public areas will be complemented by accents of local color.
Paramount Resort Langkawi will be developed as a special experience for guests with emphasis on creating privacy and unique vantage points, giving the guests the feeling of being on their own private island, their retreat to nature and the chance to relax in their own personal paradise.
PHR FZ LLC and PrimaCity Ventures Sdn. Bhd. are also working together to expand their presence in other locations and have earmarked potential locations for their next high end development project in the CDB of Kuala Lumpur.
For more information please contact:
Corporate Director of Marketing Communication
Paramount Hotels & Resorts (PHR FZ-LLC)
Phone: +971 4 452 8881
PrimaCity Ventures Sdn. Bhd.
Phone: +603 2298 7352
Tuesday, March 11- 2014 @ 12:31 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.