Public Establishment for Industrial Estates (PEIE), represented by its Human Resources Development Centre, hosted recently an interactive two-day workshop on the necessary skills to manage and conduct successful trade fairs and exhibition participations.
Moderated by Karla Juegel, a management consultant for exhibition and marketing with more than 30 years of experience in the international exhibition industry, the workshop discussed how to plan and organise successful presentations at fairs and exhibitions – before the show, and underlined all necessary skills to act on stage – during the show.
The workshop aspired to develop the skills and knowledge of the participants in planning and organising the national and international fairs, and uplift them with the required skills in contacts and conversation during the fairs. The workshop, which was held as part of the 2014 PEIE’s training plan, targeted representatives from various factories and companies.
Saturday, March 8- 2014 @ 10:04 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.