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Exhibitors show the technology behind hunting and equestrianism equipment at ADIHEX 2011

United Arab Emirates: Tuesday, September 06 - 2011 @ 08:56

From the first nailed-on horseshoes and the development of saddles that allowed the aristocratic ladies of the Middle Ages to ride side-saddle, to the invention of the hammerless shotgun; technology has always enabled the production of equipment that has made equestrian and hunting activities more comfortable, more enjoyable and more efficient.

While ground-breaking or game-changing technological breakthroughs are less frequent than in previous years, technology still plays an integral part in advancing the appeal and accessibility of equestrianism and hunting.

Derick Samson, Veterinarian at Al Khail Equestrian and Equipments, whose company sells equestrian equipment including stable equipments and feed supplements, and will be exhibiting at ADIHEX, says technology plays an integral part in many of the products they sell: “On the equipment side, we offer everything from riders’ helmets, horses’ saddles and stable flooring. One of our most popular products is the horse treadmill and walker machine. The treadmill’s speed can go up to 25 km/h while the walker machine goes up to 15 km/h.” (The company supplies the SATO Tread Mill and Horse Walker Machine, which can be used to analyze poor performance in horses and prescribe remedial action.) “Most of our customers like these two machines because of the convenience they provide and the control the give over the horse training process (you can choose the speed and the duration of the training). It is highly recommended that horses use a mix through these equipments and outdoor training in their daily exercise.”

Of course, the motor vehicle has always played a role in hunting and falconry, taking hunters and falconers to far-flung places in less time and in greater comfort than was previously possible. ADIHEX exhibitors such as Mohamad Omar Al Majid Group (M O Group), offer high performance parts to enhance performance, especially off-road. These parts include engine tuning components, such as chips – reprogrammed engine ‘brains’ that calculate thousands of complex calculations a second to ensure a vehicle delivers maximum performance.

M O Group will be demonstrating the possibilities afforded by technology at its stand, where it present a new, modified Nissan Patrol with 440 horsepower, which has been modified specially for hunting purposes.

Since 1986, Al Shiba General Trading has provided parts that enable owners to travel further, faster and more reliably – the components they supply, such as Koni heavy duty shock absorbers, King springs and Borla exhaust systems, all clearly demonstrate the practical application of technology in the field of outdoor pursuits.

Al Shiba also distributes the FalconPilot, perhaps one of the most vivid displays of how modern technology can be integrated with a most ancient pastime. FalconPilot allows falcon owners to locate and control several of their hunting falcons simultaneously.

Gun sport is another conservative pastime that shows how tradition and technology can happily co-exist – Ahmad Kamel, Office Manager at MP3 International, a supplier of arms and weapons throughout the Gulf, says, “In general, hunting is not a high tech activity because it is about bonding with nature, so the weapons used in it are simpler and more traditional. However, technology helps in deciding the amount of powder required and the type of metal to be used, which gives higher precision and a lighter weapon. Weapon technology gives us a variety of choices based on the type of animal we are hunting. It also makes this historic sport easier, more time efficient and enjoyable.”

Technology has helped to develop products in areas that may not be obvious – as Samson says, “Clients are increasingly looking for equipments that would help in pampering their horse. For example, we now offer horse spa machines that are becoming very popular and they help to relax the tendons of the horse.” He adds that technology can also help create products that are tailored to specific places: “Our products on the supplements side are tailor-made for the UAE since we bring doctors to conduct research on the country’s environment and weather before we actually develop the product. Our products include HBA supplement, complete vitamin mineral and many others, and we are in most cases the exclusive distributor.”

Samson concludes by saying that ADIHEX is perfect for Al Khail Equestrian and Equipments and others to communicate not both the products that they sell, as well as demonstrating the role technology plays in them, “ADIHEX is the ideal platform for us to introduce our products and promote them in Al Ain and Abu Dhabi since we are a Dubai based company. We participate in the show every year and it has helped us acquire key clients in the past – such as Al Wathba, Ras Al Khaima and Al Manaya stables.”

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Tuesday, September 6- 2011 @ 8:56 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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