The group, which currently operates Middle Eastern properties in the UAE, Bahrain, Yemen and Muscat, says it is planning to issue franchises for hotels in Saudi Arabia, Kuwait, Dubai, Fujairah and Qatar.
“New affiliates will be announced at Arabian Travel Market,” said Anand Gupta, CEO, Best Western South Asia, which is the master franchiser for the GCC.
“Arabian Travel Market has proved extremely beneficial enabling us to get inside designated territories with face-to-face meetings with prospective hoteliers. We believe the Middle East is one of the fastest-growing regions which is highly focused on tourism related activities.”
Best Western is among 42 hotel brands from 18 countries contracted to participate in Arabian Travel Market 2004, which will be held at the Dubai World Trade Centre from May 4-7.
“All of the major international brands will be present this year along with individual properties ranging from the very high end luxury sector to the more affordable, family accommodation,” said Matt Thompson, Overseas Exhibition Director, Reed Travel Exhibitions (RTE), which organises ATM.
“We are anticipating a flurry of key development announcements at the show and have also been given advance notice of the launch of a new luxury hotel brand by a Kuwait organisation.”
To date, exhibitors from 52 countries have signed on for ATM 2004, which is already bigger in floor space by 24% on last year’s event.
ATM 2004 is expected to benefit from the staging just prior to the event of the 4th Global Travel & Tourism Summit in Doha, Qatar from May 1-3, organized by the World Travel & Tourism Council.
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