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So Safe Products LLC plans USD 9.5 million JAFZA investment

United Arab Emirates: Saturday, August 18 - 2001 @ 12:04

So Safe Products LLC, which has operated out of Sharjah’s industrial area for five years, says it will invest US $9.5 million in the new JAFZA facility, blueprints of which will be unveiled at the Big 5 construction and contracting exhibition in October.

“Currently we are selling from the UAE into 50 countries and we plan a major launch at the Big 5 to double our export destinations. We will actively pursue new opportunities in South America, the Far East and CIS and will achieve this through inter-exhibitor as well as visitor networking,” said So Safe Managing Director Sultan Mahmood.

To date, exhibitors from 37 countries have confirmed participation for the Big 5, which will be held at the Dubai World Trade Centre from October 27-31.

At the show, So Safe, which claims to have 70% of the Middle East market for water purification systems, is planning to launch a comprehensive new product range. This will include low-pressure, energy saving reverse osmosis units, jumbo housings, bacteria-removing cartridges, cartridges for industrial applications and no foam sediment cartridges for desalination plants in the Middle East.

“The water crisis which is now impinging on the Middle East, will increase demand for new purification and conservation products,” said Mahmood. “Consequently we can realistically expect a year-on-year 20% increase in turnover over the next decade.”

So Safe is one of 152 companies from the UAE taking part in the Big 5, which this year will be one of only three exhibitions to fill all seven DWTC halls occupying around 17,000 square metres nett of floor space.

“Local participation has doubled this year which would appear to be a fresh vote of confidence in the regional construction and contracting market,” said Bernard Walsh, Managing Director, dmg Index Exhibitions. “With the Emirates Industrial Bank predicting that within the UAE the construction sectors’ share of GDP will rise from 11.5% to 14% within four years, confidence should further increase.

“Tourism is playing a major role in developing the sector regionally. with Kuwait saying the sector will account for the lion’s share of its billion dollar plus investment in construction this year and the Emirates Industrial Bank saying touristic projects are driving the projected Dhs60 billion investment in construction expected in the UAE over the coming five years.”

Big 5 2001 will feature 17 national pavilions, two more than last year, with Canada participating officially for the first time. Germany will mount the largest pavilion ever seen at a Big 5 with the single unit taking up 3,500 square metres.

Dmg Index Exhibitions Limited is part of the giant dmg World Media, one of the world’s leading trade show companies with over 400 events worldwide annually. Its portfolio includes Index, the Middle East’s international furniture and interiors exhibition and The Hotel Show, the trade event for hospitality industry suppliers.

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Saturday, August 18- 2001 @ 12:04 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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