The Souk will enable visitors this year to continue shopping beyond close of traditional shopping hours. Besides, it offers an opportunity for retailers to move a great deal of their quality stock between 10 pm to 3 am, once the regular shopping outlets have closed their business.
Says Laila Suhail, Corporate Alliance Director, Dubai Shopping Festival 2003, “The Night Souq is a fantastic new retail concept which combines the discount element of factory outlet pricing with the added convenience of time. We see several benefits on the overall DSF shopping experience for the visitors through this concept.”
“In our international Road Shows, the Night Souq concept generated the maximum interest. For the international tourist, the existence of the Night Souq means that they need not adjust to the time lag and start enjoying the DSF shopping experience whatever time they land in Dubai.
“The benefits for the retail community will be manifold as well. Aggressively promoted the Night Souq will ease the traffic situation to a certain extent. Moreover, it is set to become one of the biggest crowd pullers for DSF 2003.”
The DSF Committee has announced that priority will be given to key sponsors, patrons and support sponsors. Key sponsors, patrons, support sponsors and support sponsors’ outlets will be able to book space in the Night Souk free of charge.
Outlets located at sponsors’ malls will have special rates except restaurants, fast food outlets and food suppliers.
Only quality goods and services will be allowed at the Night Souk. Participants are required to adhere to safety, security and health guidelines laid down by the Dubai Municipality. In case of restaurants, a health certificate approved by the Food Inspection Department at the Dubai Municipality should be presented at time of application.
Depending upon the type of participation applied for, applicants may have to furnish additional bank documents, like a bank guarantee for the amount due at the DSF office.
Wednesday, December 11- 2002 @ 15:10 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.