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H.H. Sheikh Majid bin Mohammed inaugurates third editions of Paperworld Middle East and Playworld Middle East

United Arab Emirates: Thursday, March 07 - 2013 @ 09:15

Taking place from 5 – 7 March 2013 at the Dubai International Convention and Exhibition Centre, the three day trade events run until the end of this week. Featuring 270 exhibitors from 39 different countries, the exhibitions have established themselves as the leading events of their kind in the region.

H.H. Sheikh Majid bin Mohammed was accompanied by senior government and trade personalities as he made his way around the exhibition halls which have made considerable inroads into the regional market since their launch in 2011.

“We brought Playworld and Paperworld to the Middle East to fill a perceived requirement in the market. In just three years, the exhibitions have succeeded in eliciting an encouraging response from international manufacturers and suppliers as well as regional traders and buyers. This highlights not just the pulling power of a Messe Frankfurt trade fair but the stature of Dubai as a regional business hub,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt.

“We thank H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum, the UAE Ministry of Water and Environment and Emirates Authority for Standardization & Metrology (ESMA) for their support. Their presence, along with the participation of leading international companies further cements the shows’ positions as the leading industry events of their kind in this region,” Pauwels added.

Showcasing a wide range of paper products and office supplies, Paperworld Middle East opened with 18% more participants than its launch edition just two years ago. Featuring 8 country pavilions, the show floor during the opening day of Paperworld Middle East was busy with early visitors in search of the latest international offerings.

Highlighting the growing concern for green standards and sustainable development, Paperworld Middle East’s dedicated Green Office Area attracted quite a lot of attention. Supported by the Ministry of Environment and Water, the Green Office Area features products which are sustainably produced, recyclable and environmentally friendly.

“Paperworld Middle East has succeeded in getting wide support from the regional industry in a short time,” said Elodie Lamouroux of Launch Partner Lamy, who are showcasing their top quality range of writing instruments. “The Middle East has been quite receptive to our product line and we are looking forward to an excellent exhibition this year.”

Bringing the best of the world of toys, games and children’s lifestyle products to the region, Playworld Middle East is a niche exhibition in the region’s trade fair calendar and an important event for the industry’s marketing strategies. The current edition is already seeing a robust response from regional trade buyers and industry professionals.

On show are the latest in toys and games from local, regional and international manufacturers, who accord the Middle East market high priority due to its high-spending reputation.

Through a small number of companies the trade fair brings to the region a wide range of children’s products and services to suit all ages. From learning to ride a bike and colourful building blocks to the latest computer gadgets and even toy airplanes, the exhibitors have it covered. If you are in the toy industry in this region, then this is a veritable sourcing platform for next season’s must have products.

The importance of toy safety is a key focus at Playworld Middle East. UAE Government regulations mandate that all children’s products manufactured or imported and sold in the country have to bear the Gulf Conformity Mark (G mark). Representatives from the Emirates Authority for Standardization and Metrology (ESMA) are on hand to address queries in relation to the latest regulations.

Benjamin Nabert, CEO of Simba Toys, leading German manufacturers of toys and games with subsidiaries in 22 countries worldwide, said: “Toy safety is paramount to us and our products are all stringently tested against the highest safety standards. Playworld Middle East is the best trade event that serves the region and forms an essential part of our marketing strategy.”

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Thursday, March 7- 2013 @ 9:15 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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