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The 2014 Cadillac ATS.

2014 Cadillac ATS challenges world’s best compact luxury cars

: Tuesday, April 01 - 2014 @ 09:52

The Cadillac ATS compact luxury sports sedan challenges the world’s best premium cars with an acclaimed balance of performance and refinement, wrapped in a progressive expression of Cadillac’s Art & Science design philosophy.

With one of the lowest curb weights in the segment – nearly 1,497 kg – the ATS’s driving dynamics are rooted in mass efficiency, which helps make it Cadillac’s lightest and most agile sedan. Germany’s famed Nürburgring served as one of the key testing grounds, along with additional roads, race tracks and laboratories around the globe, where ATS engineers balanced performance with Cadillac’s trademark refinement.

A long, 2,775 mm wheelbase and wide front/rear tracks are the cornerstones of the ATS’s firmly planted stance, which is enhanced by short overhangs and taut sheet metal that appears to wrap tightly around the tires. Eighteen-inch wheels are standard on all models.

Bold vertical lighting elements – including LED front signature lighting detail – as well as illuminating outside door handles and active grille shutters, lend technologically advanced style and function to the ATS. The grille shutters close when additional engine cooling is not required, to reduce aerodynamic drag and enhance fuel economy.

The new Intellibeam feature – included with the Driver Awareness or Driver Assist packages – automatically deploys high-beam headlamps when needed and instantly turns them down when oncoming traffic is detected. HID, High Intensity Discharge headlamps, includes Adaptive Forward Lighting and LED vertical light; signatures are standard on all models.

A driver-focused interior with integrated technology and crafted materials complements the exterior elements and supports the ATS’s driving experience. Everything from the placement of the pedals to the position of the shifter is designed for effortless and intuitive performance driving. Available performance seats have power-adjustable bolsters to optimize lateral support during high-load cornering.

Contributing to the interior’s intuitive feel is an instrument panel that wraps into the doors and a center stack in the mid-instrument panel that flows into the center console. LED lighting for the bold gauge cluster enables clear, at-a-glance viewing in all lighting conditions, while ambient lighting accents functional elements of the console and doors.

Real wood, metal plating and carbon fiber trim and Cadillac’s cut-and-sewn instrument panel, console and doors enhance the emotional connection to the ATS. Choices of many interior color themes, each with unique accent trim material, cover a wide range of flavors – from light, open and warm to dark and serious, bold technical and sporty.

Additional available interior features include:

• Bluetooth phone and audio connectivity
• USB, auxiliary and SD memory card ports
• Keyless access and keyless push-button start
• Full-color reconfigurable head-up display
• Leatherette or leather seating surfaces.

New for 2014 is a frameless inside rearview mirror that contributes to the ATS’s technologically advanced and clean aesthetic. Also, a 230-volt power outlet has been added to the rear of the center console on models equipped with the CUE and Navigation package.

A seven-speaker Bose premium sound system with Active Noise Cancelation technology is offered on the standard model. A 10-speaker surround sound upgrade is included with Performance and Premium Collections. A navigation system is also available with Performance Collections and is standard with the Premium Collection.

The ATS is offered with Cadillac CUE (with or without navigation) – a comprehensive, in-vehicle experience that merges intuitive design with auto industry-first controls and commands for information and entertainment data. It is designed to be unique for each consumer, from the “simple user” to the fully connected “super user.”

The ATS is offered as a well-equipped standard model and in Performance and Premium Collections. Two engines – including one four-cylinder and a V-6 – deliver strong power to the ATS and capitalizes on the car’s lightweight and rigid structure to complement its performance with efficiency.

The 2014 ATS is available in UAE showrooms.

Contact:

Mohammed Al Fayyad
Regional Communications Manager
GM Middle East
Tel (+9714) 314 3410

Farah Amhaz
Product Communications – Cadillac & GMC
GM Middle East
Tel (+9714) 314 3920

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Tuesday, April 1- 2014 @ 9:52 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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