Mahmoudia Motors – the sole and official dealer of the Jaguar and Land Rover brands in Jordan – has been presented with the ‘Best Use of Social Media 2014/2015 Award’ during the annual ‘Jaguar Land Rover Marketing Conference’ which recently took place in Dubai.
The four-day Conference was led by Jaguar Land Rover (JLR) MENA Marketing Director Hannah Naji, and was attended by a host of JLR MENA Marketing Directors representing JLR dealers from across the region. In addition to highlighting JLR’s 2014 objectives and goals, the Conference unveiled upcoming new model launches and reviewed the company’s activities and achievements in 2013.
The Award was granted to Mahmoudia Motors based on five preset criteria including: Regularity and speed of communication and content; quality of content provided; relevance of content provided; most innovative social media campaign; and provision of an annual social media plan that captures key objectives, major milestones, integration with PR where applicable, and annual KPI targets vs. previous year.
“This accolade is a great honor and underscores Mahmoudia Motors’ continuous efforts in terms of utilizing social media channels as an effective tool to broaden the Jaguar Land Rover fan-base and keep luxury car enthusiasts abreast of the latest updates and advancements,” commented Abdimajid Haithar, General Manager of Mahmoudia Motors. “I would like to thank the ‘Jaguar Land Rover Marketing Conference’ for its encouragement, and to express my pride in the Mahmoudia Motors team who have played an integral role in helping us attain this award.”
Tel: +962 6 585 4002/6
Fax: +962 6 585 3001
P.O. Box: 930391, Amman 11193, Jordan
Email: [email protected]
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