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Middle East arrival at Volkswagen dealerships set for June 2014.

New dawn for Volkswagen icon – Beetle is coming

: Thursday, February 13 - 2014 @ 13:22

It’s official. It’s coming: the next generation of the Volkswagen automotive classic, the Beetle, is set to arrive in the Middle East this June. Motoring fans of every age have a treat in store when the bolder, more dynamic and more masculine Beetle, reaches the regions shores this year.

As one of the most successful models ever built, the success story of the Volkswagen Beetle has played no small role in making it an icon of automotive history. The new generation now bridges the gap from old and familiar to new and modern lifestyles. With a new design and a series of new technologies, the new Beetle reveals itself as a car of the 21st Century.

The latest version of this legendary compact car, which has been revered by motoring enthusiasts for over seven decades, is powered by an all-new 2.0L turbo and 155 kW/210 hp engine.

“The launch of this Beetle in the Middle East is one of the most anticipated arrivals ever. This car is a legend in its own right and has achieved an iconic status the world over, and now we couldn’t be more excited to bring the latest generation to our discerning regional driving enthusiasts.

“The Beetle is now characterised by a clean, self-confident and dominant sportiness. The car not only has a lower profile, it is also substantially wider, with a longer front bonnet, and the front windscreen is shifted further back with a much steeper incline. All of this creates a new and exciting dynamism that Middle East drivers will love,” said, Thomas Milz, Managing Director, Volkswagen Middle East.

The latest generation Beetle breaks free of the geometry of the previous model and displays impressive sports appeal; primarily in its extended bonnet, sharply swept-back windscreen and a longer wheelbase. Modified interior ergonomics have produced an agile, driver-oriented coupé experience while offering a distinctly improved feeling of space with its longer roof section.

Despite its individuality, the styling follows the Volkswagen design DNA with some of the Beetle’s longstanding characteristics remaining the same. These include its round headlights (optional bi-xenon headlights with LED daytime running lights are available for the first time in this model series), the flared wings, the shapes of the bonnets, sides and door sills and – more than ever – the large wheels (up to 19 inch) that can be integrated.

The next generation Beetle will be available at Volkswagen dealers in Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates from June 2014.

For more information contact:

Michelle Hogan
Public Relations Manager
Volkswagen Middle East
Tel: +971 4 293 6773

Meabh O’Reilly
Grayling
PR Manager
Tel: +971 4 390 1630

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Thursday, February 13- 2014 @ 13:22 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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