Volkswagen Qatar announced the winner of their #MYVWQATAR competition that empowered local artists and Volkswagen enthusiasts to create their own bespoke Golf R designed vehicle. The entrants came together on April 10 to showcase their unique creations at the Q-Auto showroom, the official distributor of Volkswagen in Qatar.
Entrants were given the outline of a white Volkswagen Golf R and asked to use their artistic spin on the blank canvas to add their own creative design. Their final creations were then uploaded on Instagram using the hashtag #MYVWQATAR.
Commenting on the competition Kevin Hughes, General Manager of Q-Auto, said: “Hosting the #MYVWQATAR competition underscores Q-Auto’s ongoing efforts to encourage creative talent, nurture local skills and support the community. We want to build and strengthen our relationship with fans and will continue this tradition by offering opportunities to blend art, design and technology, highlighting Volkswagen Qatar’s forward-looking spirit in the name of driving innovation.”
The competition gathered over 75 exceptional submissions that were showcased at the Q-Auto showroom which was transformed into a Golf R art haven. The entrant’s designs were exhibited using blue, green and red Golf R cars as innovative easels.
The winning design was chosen by a panel of judges including; Stefan Craita, Marketing Manager of Volkswagen Qatar, Kevin Waller, Managing Director of IloveQatar, James McCarthy, Regional Managing Editor at Firefly Communications and Shadi Said, Sales Manager at 49th Street customs.
Winning entrant Jeffrey Vergara submitted his design “Picture my future ride” and was awarded an all-expense paid trip to Wolfsburg in Germany, to tour the Volkswagen headquarters.
“When I was developing the idea for my design I visualised my future ‘ride’ and how good it would look at let’s say an empty parking lot. The Volkswagen’s “Das Auto” tagline inspired me and I developed a design which is colourful, modern and trendy. This is THE CAR of my dreams,” commented Jeffrey Vergara as he received his prize.
Mohammed Shawash’s design won second place and was awarded a dinner for two at Ipanema, one of the finest Brazilian restaurants courtesy of the Renaissance Hotel. Alaa Tawarneh was awarded third place and won a 500 riyal voucher offered by Virgin Megastores for his creative work.
The competition was open for a month with contestants encouraged and supported by the Volkswagen team. Through engaging in social media discussions entrants were offered answers to questions about their artistic approach, whilst ensuring their designs were in keeping with the overall Volkswagen brand identity.
For more information contact:
Marketing and PR Manager
Volkswagen Qatar – Q-Auto
Tel: +974 4445 2318
Tel: +974 55 389036
Wednesday, April 16- 2014 @ 11:02 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.