Jergens, the leading brand in skincare products, has announced another celebrity partnership with renowned makeup artist to the stars, Bassam Fattouh, for his upcoming TV show. Managed by Humanagement agency, which handles all kind of celebrities in the region, the show is Hosted on itivi.tv exclusive online channel and You Tube, Be Fabulous is Bassam’s latest TV show, where he reveals, for the first time, his makeup secrets used regularly for celebrities, whilst also teaching viewers how they can look fabulous and style their own makeup. Already a fan of Jergens® Skincare, the partnership cements Bassam Fattouh’s relationship with the skincare brand.
Bassam Fattouh and Jergens® have joined together to share their common goal in helping women look and feel fabulous in their own skin. Jergens® skincare will play a key role in Bassam’s episodes as he teaches viewers his latest makeup tips and showcases how important skincare is in any beauty routine, making skin look as good as it feels. In each episode, Bassam will choose one Jergens Skincare product to feature as part of his step-by-step process to achieve fabulous makeup.
Commenting on the partnership, Caroline Wilding, Associate Marketing Director for Jergens, said, “Bringing together Bassam’s outstanding makeup expertise and our leading skincare products, we’re excited to ignite a new partnership to teach women in the region how to take care of their skin and look beautiful, giving them the confidence to shine with skin that looks as good as it feels.”
The show will feature Jergens Ultra Healing Lotion, a fast absorbing lotion that penetrates five layers of the skin’s surface, to lock in moisture for 24 hours of relief. In addition, Jergens® Enriching Shea Butter Cream, that instantly relieves dry and tired looking skin for a visibly radiant glow, and Jergens® Overnight Repair Moisturizer that helps to heal dry skin, to give healthier-looking skin every morning.
“Looking after our skin is the foundation to our beauty and this is why I am excited to partner with Jergens for my latest TV venture, Be Fabulous. Their body care products always leave skin both looking and feeling great which is the best base to apply my celebrity makeup tips and we believe nurturing our skin comes first,” said Bassam Fattouh, Celebrity Makeup Artist.
Viewers will have the opportunity to see sneak-peeks of the Be Fabulous Jergens episodes exclusively on their Facebook page, www.facebook.com/JergensArabia to see Bassam Fattouh work his makeup magic.
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Tuesday, August 5- 2014 @ 9:50 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.