Dr. Saifeldeen (right) and Mr. Sykes cut the ribbon to re-launch the campaign while HMC’s Corporate Communications Department’s Assistant Executive Director, Mr. Hassan Al Hail, and others look on.

“Kulluna for a Healthy Heart” campaign re-launches at City Center

: Tuesday, July 01 - 2014 @ 12:13

The Kulluna for Health and Safety initiative has re-launched its successful health awareness campaign “Kulluna for a Healthy Heart” at the City Center Doha and the campaign was also simultaneously opened on the ground floor of The Mall on D-ring road.

Introduced in April 2013 by Hamad Medical Corporation’s Hamad International Training Center (HITC), and supported by its founding sponsor ConocoPhillips Qatar, the campaign aims to raise awareness of Qatar residents about cardiovascular disease, its prevention, available treatments and lifestyle changes that promote heart health.

According to the World Health Organization (WHO), cardiovascular diseases are one of the leading causes of death worldwide. In Qatar, there has been an alarming increase in the number of admissions of heart attacks and heart failures in the past two years, with about 4000 patients seen every year.

The ‘Kulluna for a Healthy Heart’ campaign focuses on various preventative measures of cardiovascular diseases and highlights the behaviors, lifestyle and risk factors that can lead to heart-related illnesses such as smoking, obesity, high blood pressure and diabetes.

Dr. Khalid Abdulnoor Saifeldeen, HITC Director, said: “According to the World Heart Federation, cardiovascular diseases cause about 17.3 million deaths each year. Our campaign is designed to spread awareness of the importance of knowing your health status and to inform the public about how they can incorporate a healthier lifestyle.”

“This year, we have re-launched the campaign on a larger scale, to cover various locations around Doha and we will be running it for longer. As in last year’s successful campaign, we will again be offering free health tests to visitors, along with general information for further guidance. This year will also showcase the care and commitment of HMC, management and staff, in providing such a compassionate and valuable service to the community. The Kulluna team will ensure that more people can further benefit from this year’s awareness campaign,” he added.

Gary Sykes, President of ConocoPhillips Qatar, commented: “The ‘Kulluna for a Healthy Heart’ campaign is an excellent opportunity for ConocoPhillips to reaffirm its commitment to the health of the people of Qatar. Last year’s success was a strong testament to the importance of this initiative that addresses an urgent need and falls within the strategic pillar of ‘Health and Safety’ championed by ConocoPhillips. We look forward to building on last year’s success and positively contributing to a heart healthy Qatar.”

Dr. Omar Al Tamimi, Cardiovascular Consultant, Heart Hospital, HMC said:“The Heart Hospital has facilitated a special division in the Emergency Department for critical cases that require immediate intervention.” He pointed out latest technology of electronically wireless transmission of heart x-rays, ECG and vital signs to the cardiologist will enable on-the-spot accurate assessment of the patient’s condition upon arrival, and minimize the time a patient spends until proper medical care is provided. “This technology will reinforce a higher survival and recovery rate,” he noted.

Dr. Al Tamimi mentioned that the newly applied ER instructions to the teams, prioritizing heart patients, will allow them reach the required department in the right time. In addition, he said refurbishment and expansion plans will take place soon to increase the number of beds.

He noted that the increase in the number of patients has led to more well-equipped ambulances being commissioned, resulting in higher efficiency in the transfer of patients from their homes and the Heart Hospital or other HMC facilities. A highly trained medical staff is ready to accompany each patient during the transfer.

Dr. Al Tamimi encouraged all members of society to visit our health awareness campaign booth in City Center Doha to learn more about their vital signs, health status and related cardiovascular wellness.

To know more about Kulluna, its campaigns and ways you can be involved, please visit http://kulluna.hamad.qa/en/

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Tuesday, July 1- 2014 @ 12:13 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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