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CEO Epoc Messe Frankfurt-Ahmed Pauwels.

UK and Malaysian country pavilions headline strong global presence at Light Middle East 2014 in Dubai

: Thursday, August 14 - 2014 @ 12:44

The GCC’s construction boom is fuelling international interest in the region’s fast-growing lighting market, as country pavilions from the UK and Malaysia headline a strong global presence at the Middle East’s largest trade exhibition for lighting design and technology.

According to market research firm Ventures ME, an estimated $128.4bn worth of construction projects are currently underway across the Gulf region this year, ramping up demand for the commercial lighting fixtures sector.

The impressive business opportunities haven’t gone unnoticed by the government-backed UK and Malaysian Pavilions at Light Middle East, which takes place from 3-5 November at the Dubai International Convention and Exhibition Centre. Supported by the UK Lighting Industry Association, the UK Pavilion is participating at the three-day event for the first time since 2006, with 14 leading lighting manufacturers on board, while the Malaysian Pavilion will feature at least eight top companies.

Peter Hunt, COO of the UK Lighting Industry Association, said, “The Lighting Industry Association (LIA) is proud to be bringing this group of 14 companies to Light Middle East 2014. A survey of our members in 2013 showed a strong interest in the Middle East markets and we now have a waiting list for companies wishing to join the group. The LIA recently launched a joint industry and government Lighting Sector Strategy which calls for a greater push for exports. Participating at Light Middle East is a positive step towards that goal.”

Among the leading UK manufacturers showcasing their products at the UK Pavilion are Bri-Tek Technologies; BSS-LED; Danlers; Fern Howard; Illuma; Isotera; Iviti; Kosnic; LED-Flex; Light Emissions; Luxonic; Rasmi; Soraa; and DW Windsor. Stealing the spotlight will be Light Emissions, which will introduce the world’s first full range of architectural LED video displays to thousands of trade buyers.

Peter Ed, Managing Director of Light Emissions, said, “The Gulf region is, without doubt, the most vibrant economic area in the world today, with vision to build for the long term future. This is why Light Emissions is so excited about engaging with visionaries at Light Middle East that are designing and shaping the Gulf cities of tomorrow. Light Emissions’ innovative architectural LED Video displays are a perfect fit for the GCC’s future, and will en-hance landmark buildings and spaces for many decades. With prestigious installations already in Saudi Arabia and Abu Dhabi, we have the local experience, and are perfectly positioned to shape the visual future in the Middle East.”

The Malaysian Pavilion at Light Middle East is organised by SME Corp, featuring products and services from Ecotech; Avialite; Extra-Built; Hans Ledlite; LED Vision; P-Plus and Primelux. Organised by Epoc Messe Frankfurt, Light Middle East is the region’s only exhibition dedicated exclusively to the lighting industry, presenting the latest innovations and advancements of the rapidly evolving sector.

Ahmed Pauwels, CEO of Epoc Messe Frankfurt, said, “Valued at $2.5bn in 2013, the GCC lighting market is driven by the ongoing construction boom we are now witnessing across the region. As a result, we’ve seen a surge in interest at Light Middle East from leading international lighting manufacturers and suppliers interested in boosting their regional business links. The UK and Malaysian Pavilions underline the show’s widening global footprint. Light Middle East offers a highly credible interactive platform for major international players to gain access to and network with thousands of buyers and traders from across the region.”

Light Middle East 2014 is expected to host more than 250 exhibitors from over 25 different countries. Now in its 9th edition, the dedicated lighting industry showcase attracts wide support from industry associations and regional authorities. Among the leading attractions at this year’s edition will be the Future Zone, an exciting showcase of futuristic products and technology, cutting-edge design and trends from some of the leading international manufacturers and designers. Training the spotlight on key industry issues will be the two-day Light Middle East Conference from 4-5 November, attracting a large number of leading industry experts, thought leaders and regional specialists.

Light Middle East 2014 will also feature the Light Middle East Awards, designed to celebrate excellence in lighting design. The Awards will recognise some of the region’s leading lighting projects across 12 categories. Nominated entries will be judged by a panel of renowned lighting design experts, with the deadline for entries set for 31st August 2014.

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Thursday, August 14- 2014 @ 12:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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