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Dubai Lynx International Festival of Creativity to offer invaluable content to the MENA

: Wednesday, March 05 - 2014 @ 15:02

The annual Dubai Lynx International Festival of Creativity, which opens its doors in a few days’ time, is set to offer invaluable content with unbeatable learning and networking opportunities to the MENA region’s creative communications industry.

The packed seminar programme, themed around ‘stories of creativity’, sees 36 sessions delivered by over 50 speakers. Just some of the people taking to the stage include Rory Sutherland, Vice Chairman of Ogilvy Group; John O’Keefe, Worldwide Creative Director at WPP; world-renowned jewellery designer Stephen Webster; Johnny Tan, Executive Creative Director at BBH China; film director Nayla Al Khaja; Al Moseley, President & CCO at 180 Amsterdam; Osman Sultan, Chief Executive Officer, du; and Karen Corrigan, Co-Founder & CEO of Happiness Brussels / BLISS Mobile & Interactive. Alongside the seminars will be a series of forums that encourage audience participation and discussion in an intimate environment. Forums will be delivered by the Dubai TV and Film Commission, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, Brandhome, Google, YouTube, the photographer Euan Air, and Gary Yong aka Enforce One, Founder & Director of Cut Collective, a New Zealand based art collective.

The Future Leaders of Marketing, Digital Lab, Lynx Academy and Think Tank, are Dubai Lynx’s tailored training programmes that help both the young and experienced sharpen their skillsets and develop their expertise. Against the backdrop of the Festival, these programmes offer a true immersion into learning and creativity, allowing participants to benefit from both the Festival programme and their own bespoke sessions. The Young Lynx Competitions provide a platform to nurture talent and this year, alongside the established Integrated competition, two new competitions have been introduced for Media and Print. The competitions allow people at the start of their careers to battle it out, producing campaigns to fit a brief set by a regional charity, NGO or not for profit organisation. Entrants gain recognition on an international level providing positive boosts to their careers.

Elsewhere at the Festival, delegates will benefit from a buzzy Festival hall, full of inspiration and the latest innovations. Getty Images will be showcasing their interactive video wall, which offers users a wholly immersive and interactive experience drawing on the company’s vast library of over 20,000 hours of clips to explore visionary themes. Leo Burnett will bring four urban artists, who will take stimulation from the Festival and live tweets, to create painted canvases that the artists will award to the people that inspired them the most during the Festival. Amidst all the action, delegates will also be able to join the Google Creative Sandbox for fun demos and smoothies. Exhibitions and screenings of the shortlisted work will also be on show in the Festival hall allowing delegates to see the region’s best work.

Networking is a crucial part of Dubai Lynx and is encouraged throughout the event. Lynx Connect, which takes place on the Sunday and Monday evenings, offers a chance to socialise, debrief and relax at the end of the day’s events, with Sunday’s event seeing a special celebration of Motivate’s 35th anniversary. Tuesday night brings the return of the Creative Club Party at THE DEK on 8 at the Media One Hotel, whilst Wednesday will see the hotly anticipated awards ceremony and dinner, the largest in Dubai, followed by the After Party, hosted by Big Kahuna.

Speaking about Dubai Lynx, Emma Farmer, Festival Director, says, “With so much happening at the Festival, this is truly an exciting year for Dubai Lynx. We look forward to welcoming delegates to the event and celebrating creativity across the region.”

Registration for the Festival is currently open and limited spaces at the awards are still available to book. Anyone wishing to see details of all available packages and information on how to book them should visit http://www.dubailynx.com/festival/packages.cfm. Dubai Lynx takes place at the Madinat Jumeirah in Dubai, with the Festival taking place from 9-11 March and the Awards happening on the evening of 12 March.

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Wednesday, March 5- 2014 @ 15:02 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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