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First phase of ASTER Medcity, Kochi, Kerala-India.

South Asia’s largest quaternary care hospital to unveil helpdesks in Oman

: Saturday, April 19 - 2014 @ 09:21

Aster DM Healthcare, the leading healthcare conglomerate in the Middle East and India, has announced its plans to roll out helpdesks in Oman for Aster Medcity- South Asia largest quaternary care hospital being set up in Kochi-Kerala, India. Aster Medcity, with an investment of $300 million, is spearheaded by Dr Azad Moopen, Chairman and Managing Director – Aster DM Healthcare.

The helpdesks for Aster MedCity will be set up at Aster Al Raffah Hospitals in Muscat and Sohar. Aster DM healthcare also would also provide opportunity for other private sector hospitals in Oman to open Medcity helpdesks in their facilities.

Aster MedCity, which underwent a soft launch of its Phase-1 in April, will be open to patients from May onwards with 575 beds to start with. The integrated medical township, which is dedicated to taking healthcare to international standards in India, will be a conglomeration of several super-specialty hospitals in one campus spreading over 40 acres of land along one kilometer waterfront for integrating nature with healing.

Dubbed unique as a global healthcare model with high-end infrastructure, cutting-edge medical technologies and excellent knowledge partnership with healthcare innovators from different parts of the world, the iconic medical city is a major healthcare destination in South Asia. The Aster Medcity will provide treatment for patients from all around the world and promote reverse brain drain of Indian healthcare professionals abroad.

Commenting on setting up the helpdesks for Aster Medcity in Oman, Dr Azad Moopen said, “We are proud to announce opening of helpdesks for Aster Medcity at Aster Al Raffah Hospitals in Oman, as well as other hospitals in the Sultanate. We recently commissioned the project’s first phase in Kochi, significantly focusing on promoting Kerala’s health tourism potential abroad. It has been our aim to raise the bar of healthcare excellence and deliver an iconic homegrown healthcare destination of international standard to the world. Years of conceptualization, planning, execution and now operations have taken us closer to the reality of establishing our dream project.”

Speaking on the project, Mrs. Alisha Moopen, Director Strategies at Aster DM Healthcare, said, “As Kochi is well connected to the Arabian Gulf region and several other countries of the world, the state-of-the-art quaternary care referral hospital cluster with 1,100-bed capacity will be within easy reach of local and international communities, especially the people from the Middle East, Africa and European Union for advanced and cost-effective care.”

“The green-field project, ASTER Medcity located at Cheranallur in Kochi, will cover a 3.2 million Sqft built-up area in its first and second phases of the development. In the first phase, Aster Medcity will have a 575-bed master hospital, flanked by nine Centres of Excellence (CoE) for different super specialties. Aster Medcity will have a pool of internationally recognized doctors, researchers and medical professionals migrating back to India with their wealth of global expertise, skills and exposure

to the advanced knowledge garnered from top-ranked medical institutes across the world. Meanwhile, Aster Medcity will provide the best international standard treatments at the lowest cost in the subcontinent,” she added.

Adding to that, Aster Medcity CEO Dr. Harish Pillai said, “Kerala has had an enviable track record when it comes to delivering world standards of healthcare. The state has successfully made the leap from leisure tourism to medical tourism by generating the expertise for healthcare with a sustainable model for medical education and developing the environment and infrastructure by offering world-class healthcare at affordable prices.”

“The second phase will see an addition of 500 beds to the facility along with a Medical Convention Centre, a 4-star hotel and serviced apartment complex, staff accommodation for medical and Para-medical professionals all in one campus. ASTER Medcity, offering a wellness-oriented treatment, will be recognized as a preferred healthcare destination in Asia, considering the strategic positioning of Kochi — a major port city on the west coast of India by the Arabian Sea to the other parts of the world,” he elaborated.

“The exotic port city, being the financial capital of Kerala and an important centre for both trade and tourism in the state, has an entire web of well-connected air, land and sea routes, and wonderfully aligned with natural beauty and greenery. The Cochin International Airport, one of the best airports in India, provides extremely convenient and hassle-free air connectivity for the people traveling in from the entire globe,” Dr. Pillai further said.

Ms. Seeniya Baiju- COO of Aster Oman said “We welcome the initiative to set up Aster Medcity helpdesks in Oman. This will be a great support for the people living across the Sultanate in order to seek the latest treatments by globally-renowned medical practitioners available at Aster Medcity.”

In line with the strategies for Aster Medcity in Oman, Dr. Harish Pillai will deliver a speech titled “Input of Medcity to a large community” at the 2nd International Medical Tourism, Equipment & Technology Exhibition and Conference held at Oman International Exhibition Centre on Wednesday, April 16, 2014. A panel of world-renowned doctors from Aster Medcity conducted a Continued Medical Education (CME) programme on April 15 in Muscat as part of introducing the project in Oman.

“The CME addressed a range of topics including “Hybrid Techniques in cardiac surgery” by Dr. Manoj P Nair (Lead Consultant – Cardiovascular & Thoracic Surgery); “What is New in Management of Renal Failure?” by Dr. V. Narayanan Unni (Lead Consultant – Nephrology); “Advances in diagnosis and management of brain tumor” by Dr. Dilip Panikar (Lead Consultant – Neurosurgery); and “Recent Advances in Joint Replacements” by Dr. Vijayamohan S (Lead Consultant – Orthopedics),” added Ms. Seeniya.

A workforce including approximately 2,000 specialty doctors and other staff will be deployed for patient care in the first phase of the project. A high-end residential facility of about 1.5 million Sq.Ft. is also planned with an integrated township to accommodate a population of about 10,000 people. Aster Medcity will have intellectual and operational partnerships with international healthcare establishments like Johns Hopkins Medicine International- USA and The Hospital for Sick Children, University of Toronto- Canada etc. This will facilitate bringing international quality, affordable and accessible healthcare to the local community as well as the people travelling to Kerala, which is popularly known as ‘Gods own Country.

Aster Medcity will cater to all segments of Patients across Diseases Emergencies and Disabilities. The multi specialty Hospital will provide all facilities under one roof and will consist of General

Medicine, Pulmonology, Endocrinology, Dermatology, General Surgery, ENT, Ophthalmology and Dental along with Diabetology and Health Check-ups. The nine CoEs housed at the Medcity are Aster Institute for Children, Women, Cardiology and Cardiac Surgery, Oncology, Orthopaedics and Spine Surgery, Neurology and Neurosurgery, Gastroenterology and Hepatology, Nephrology and Urology and for Plastic and Aesthetics.

The Hospital will be equipped with sophisticated Operation Theatres and high technology quotient like Advanced Image guided Intra-operative MR, capabilities of robotic and endoscopic surgeries in all disciplines. It will also have the highest rated Department of Emergency Medicine with radio controlled rescue systems and teams, and the Unique Water Ambulance System to cater to the unique terrains of Kerala. The many ‘firsts’ in advanced technologies accredited to Aster Multi-specialty hospital include:

• First In India to house Allura Clarity – State-of-the-art image processing technology in a Cath Lab that is used to detect vascular anomalies with the least possible radiation dose to the patient and staff
• First in South India to have TruFlight – a high performance quality PET/CT scan that helps detect breast cancer with very low doses of FDG.
• First in Kerala- Ingenia 3T MRI- The first-ever digital broadband MR equipment that will change lives, it has the widest bore for patient comfort and a quick throughput enabling much reduced time for scans.
• First in corporate Kerala – 256 Slice iCT, premium results for high quality images with minimum time and radiation.

At Aster multi-specialty Hospital the focus is on “care delivered with compassion”, with an emphasis on making the patient feel at home rather than at a hospital.

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Saturday, April 19- 2014 @ 9:21 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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