Big data is now key for companies to not only thrive, but to survive, according to a senior Fujitsu exec. The IT firm’s corporate senior vice president, Noriyuki Toyoki, took to the stage at the packed Mascone Arena, as approximately 60,000 delegates descended upon Oracle Open World 2013 in San Francisco.
Toyoki discussed the recently released Fujitsu ‘Technology and Service Vision’, an in depth study into modernisation and innovation for large enterprises. One of the key claims of the report is that the effective use of big data is fast-becoming a necessity in the current global business landscape.
The analogy presented was that of Sri Lankan elephants, swimming across treacherous water to find new pastures: “The lesson I’ve learned,” explained Toyoki, “is that if we are unsure about our chances of survival, we must be brave enough to explore new opportunities.”
The subtext of the anecdote was essentially that big data has become a ‘sink or swim’ decision and not just a costly initiative to gain an edge. “Innovations may be key to our survival in the future. One critical innovation is the effective use of big data. It is big, and it is found everywhere,” he added.
Developing his assertion with a more tangible claim, Toyoki said that the enhanced level of insight provided by big data could now, in theory, predict the success of a product before production even takes place. The masses of data that is collected on consumer transactions goes beyond preferences by matching sales against other parameters – essentially detailed customer profiles.
“With valuable data we are closer to achieving a ‘perfect production cycle’, that is where a product is always profitable,” explained the Fujitsu executive.
A powerful ICT infrastructure is clearly necessary, but the theme of the event’s first day was centred on the speeding up and increased accessibility of big data and its analysis. Large volumes of highly diversified data are required for analysis to be successful, it was explained, but both the ability to store big data and the software that processes and makes sense of it are ever-improving.
As Toroki handed over the baton to Oracle CEO, Larry Ellison, the emphasis was placed on ‘in-memory’ processing, which is a new innovation predicted to speed up data movement by a thousand times. Ellison then took time to break down Oracle’s goals surrounding database enhancements and general speed improvements.
Oracle’s senior vice president of Database Server Technologies, Andrew Mendelsohn, was also on hand to address the ongoing partnership with Fujitsu and the advancement of chip design, and making ‘in-memory’ processing a reality.
Fujitsu has also recently confirmed its attendance at next month’s Gitex technology event in Dubai. Under the theme “Essential Imaging”, visitors will experience comprehensive imaging solutions from the IT equipment and services multinational.
“The Middle East market is a strong and vibrant market for us,” said Mike Nelson, General Manager Sales and Marketing for PFU Imaging Solutions Europe Ltd.
“As the market leader in professional document scanners for the region, the Middle East offers tremendous opportunities. Our first direct participation at Gitex will be an excellent platform to display our document scanner offerings to a highly concentrated business target group in Dubai,” he added.
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