Twelve Hilton Worldwide hotels in five locations across Egypt embraced the celebrated and growing campaign of Earth Hour with many different environmental friendly activities designed to aid and support energy conservation.
As people and organizations around the world turned off their lights in support of action on global climate change, Hilton Worldwide hotels in Egypt joined in the cause alongside their sister hotels around the world in a huge, symbolic show of support involving hotel guests as well as team members.
“As a standard bearer for energy conservation, Hilton Worldwide is a great supporter of Earth Hour helping us to promote environmentally friendly practices as well as ensuring our properties become more energy efficient in the long term. Many hotels became dark for one hour while others took part in major clean-up campaigns, but all reflected that we aim to work with the awesome power of nature, not against it.” said Christian Grage, Vice President of Operations, Egypt & Levant – Hilton Worldwide.
Egypt’s Earth Hour twelve included: Ramses Hilton, Conrad Cairo, Hilton Hurghada Plaza, Hilton Sharm El Sheikh Fayrouz Resort, Hilton Hurghada Resort, Hilton Alexandria Green Plaza, Hilton Sharm Waterfalls Resort, Hilton Sharm Dreams Resort, Hilton Cairo World Trade Center Residences, Hilton Pyramids Golf Resort, Hilton Cairo Zamalek Residences and Hilton Luxor Resort & Spa.
Teams at all participating hotels used imaginative and all-inclusive ideas to play their part in raising awareness for such a worthy cause – activities included:
• Turning off all non-essential lights in the hotel buildings for 60 minutes in addition to switching off main building exterior lightings and rooftop neon signage. Interior lights in lobby and reception areas were dimmed as well
• Hosting candle-lit dinners in hotel restaurants
• Displaying candle-made Earth Hour logos in the lobbies of participating hotels.
• Encouraging staff members and guests to take part in environmental friendly activities, including cleaning shores of the mighty River Nile in Luxor, planting trees in Sharm El Sheikh, organizing a bicycle marathon in Alexandria and visiting the Pyramids of Giza to raise awareness about Earth Hour.
• Organizing fun activities for guests such as competitions that include questions about the environment and Earth Hour to raise awareness about the event.
• Inviting guests to join in individual hotel activities and for those regular guests across the globe, hotels encouraged their Earth Hour participation with specially scripted messages
Hilton Worldwide is the first major multi-brand hospitality company to make sustainability measurement a brand standard and recently earned ISO 9001 and 14001 certifications for quality and environmental management – one of the largest volume certifications awarded for commercial buildings. As part of that standard, Hilton Worldwide-branded properties commit to continuous improvements to their overall sustainability results each year.
Across the portfolio, Hilton Worldwide has a made a five-year commitment, from 2009 to 2014, to reduce energy consumption by 20%, CO2 emissions by 20%, waste output by 20% and water consumption by 10%. In 2012, Hilton Worldwide achieved its waste goal two years of ahead of schedule and reduced its waste output by 23.3%.
Additionally, Hilton Worldwide saved more than $174m in cumulative savings from energy efficiency projects reporting through LightStay. The company is on track to meet to meet its goals and has reduced its energy use by 9.7%; carbon output by 10.9%; and water use by 7.5%.
Hilton Worldwide’s efforts to continuously improve its economic and sustainability performance align with the company’s commitment to Travel with Purpose to create shared value for its business and communities around the world. Launched in 2011, Travel with Purpose is built on four areas of focus – creating opportunities for individuals to reach their full potential; strengthening communities where we operate; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of our use of natural resources.
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