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Rome Cavalieri to join the prestigious Waldorf Astoria Collection and target high end Middle East travellers

United Arab Emirates: Sunday, April 27 - 2008 @ 11:39

The Rome Cavalieri is expected to re-open its doors under The Waldorf Astoria Collection banner this spring, with the new branding aimed at attracting the key Middle East travel market. Throughout the coming 12 months the hotel will add a number of enhancements to its stunning facilities and services, including a third outdoor swimming pool within its extensive grounds, as well as a new state-of-the-art Congress Centre, with its own separate entrance, which will be developed in phases over the course of the year.

“For 45 years, the Rome Cavalieri hotel has been an intrinsic part of Rome’s social fabric and has astonished world travellers with its gracious hospitality, museum-standard collection of art and its grand hilltop setting offering unrivalled views over the Eternal City. This is a magnificent hotel and a pivotal addition to The Waldorf Astoria Collection,” said Mr. Wolfgang M. Neumann, President for Hilton Hotels Europe.

Turning to the Middle East market, Neumann added “The Gulf is an extremely important market for the hotel, which we recognize by offering a number of bespoke services to cater for the needs of our Middle Eastern guests. For example we already have in place a dedicated, full time Arabic speaking guest relations officer and our restaurant and room service menus offer some of the very best in Middle Eastern cuisine. Now with an elite brand name to match the distinctive product and services, Rome Cavalieri will appeal to these high end travellers seeking a luxurious and private escape in Rome.

Welcoming this, the sixth hotel in The Waldorf=Astoria Collection, Ian Carter, President of Global Operations, Hilton Hotels Corporation, said, “Selection for The Waldorf=Astoria Collection is exclusive and only landmark hotels with a reputation for superior service, original architecture or artistic and historical significance receive such designation. Rome Cavalieri meets our parameters and sets a very high reference point for the brand in Europe. The Rome Cavalieri is the perfect first hotel for The Waldorf Astoria Collection in Europe, and we are excited to welcome it to our growing Collection.”

The Waldorf Astoria Collection currently has four properties in the United States, comprising the inspiration for the brand, the legendary Waldorf Astoria® in New York, Arizona Biltmore Resort & Spa in Phoenix, Arizona, Grand Wailea Resort Hotel & Spa in Maui, Hawaii, and La Quinta Resort & Club in Southern California. Only one other property has been designated internationally, the 46-suite Qasr al Sharq or “Palace of the Orient” which opened in Jeddah on June 1, 2006 and joined the collection in December, 2006.

The company is also developing brand new Waldorf Astoria hotels and residences in key cities around the world including, The Waldorf=Astoria at Bonnet Creek (Orlando) and Dakota Mountain Lodge both due to open in 2009, as well as The Waldorf=Astoria Sarasota and the proposed The Waldorf=Astoria Beverly Hills, which are scheduled to open in 2010.

The 370 room Rome Cavalieri is situated in a tranquil 15-acre park, with panoramic views over Rome’s historic centre. Opened in 1963 and renovated at a cost of $50m the hotel has become synonymous with hospitality firsts: it has the largest conference facility of any five-star deluxe hotel in Continental Europe with a capacity for 5,500 delegates; it is the only hotel in Italy to boast a Michelin-rated three star restaurant “La Pergola” and it has Rome’s most luxurious Spa.

In November 2006, the hotel, already legendary for its vast collection of antique art and period furniture, became home to three of Giovanni Battista Tiepolo’s most important rococo paintings, the acquisition marked the largest amount ever spent on paintings at auction in Italy.

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Sunday, April 27- 2008 @ 11:39 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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