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HSBC Bank Middle East extends its support to EWS-WWF and the UAE environment

United Arab Emirates: Tuesday, December 01 - 2009 @ 13:27

The ‘Heroes of the UAE’ school programme will focus on raising awareness of climate change and sustainability, and encourage action.

“HSBC has a long partnership with EWS-WWF going back to 2006 when it joined forces to help establish Wadi Wurayah as the UAE’s first mountain protected area and we are excited to extend our support to educating school children about climate change and the need to adapt more sustainable lifestyles,”

said Kaltham Al Koheji, Regional Head of Corporate Sustainability, HSBC Bank Middle East Ltd.

“The ‘Heroes of the UAE’ school programme is a unique education initiative that will encourage students to compete and at the same time teach them about the important issue of climate change and the challenges their generation is facing. It is an initiative that ties in well to the HSBC Climate Partnership which covers people, water, forests and cities.”

Schools will be encouraged to compete with each other to save electricity and water, while actively contributing to lowering the country’s ecological (mainly carbon) footprint. At the same time, 13 – 14 year-olds will study a new online resource, ‘Tackling Global Warming’ as part of the annual Interactive Enviro-spellation programme before they enter a live, nationwide climate change quiz.

“It is vital that we highlight to our children how important the issue of climate change is and we are very grateful that through HSBC’s continuous support we are able to introduce this programme,” commented Razan Khalifa Al Mubarak, Director of EWS-WWF.

“By engaging with the children about the UAE’s high ecological footprint and what it means, as well as raising awareness of the problem of energy and water demand versus supply we aim to increase the student’s interest in- and actions towards- a sustainable UAE, which we believe to be every child’s right.”

Generously sponsored by HSBC Bank Middle East, and endorsed by Ministry of Education as well as leading government education bodies across the Emirates, the programme is expected to see a high level of participation.

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Tuesday, December 1- 2009 @ 13:27 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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