Feras Al-Sheikh, Nawras Director – Consumer Sales

Nawras first in Oman to offer smartphone trade-in programme with ‘Smart Swap’

: Saturday, June 28 - 2014 @ 09:17

Nawras is giving customers the chance to trade-in their out-dated smartphones as part of Oman’s first ever trade-in programme. The service, in partnership with Redeem, a leading electronics recycling company,will allow customers to swap their device in exchange for discounts on the latest smartphones for Shahry customers, or make postpaid bill payments or add credit to their prepaid account.

Feras Al-Sheikh, Nawras Director – Consumer Sales, said, “Customers want to use the latest technology and each time they change their device they are usually left with their old handset. We are the first operator in Oman to launch a trade-in programme and offer a great deal to customers by giving them the value of their existing handsets against the latest devices. This gives them the chance to take home the latest technology for a fraction of the regular price. Of course, if customers prefer to take the value of their old handset as credit on their prepaid account or to make a postpaid bill payment, they also have this choice.”

The service, known as ‘Baddel’,will be launched in the two largest Nawras stores in Qurum City Centre and Muscat Grand Mall from 25 June for 90 days.

How does it work?

Each handset will be appraised by Nawras Customer Champions in-store and assigned a value based on its age and condition. The device will be securely wiped of all personal data and customers will be able to examine the handset before giving their final approval. Once the exchange is made, all handsets will be handed over to Redeem to be recycled.

Al Sheikh added, “We will securely restore every device received back to its factory settings, to give customers peace of mind that their data cannot be retrieved following the reset.

As part of the Ooredoo Group, a leading international communications company, Nawras always seeks new and innovative ways to enhance the customer experience and offer more value while helping customers stay connected.

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Saturday, June 28- 2014 @ 9:17 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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