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Nayomi launches Autumn collection

United Arab Emirates: Sunday, August 16 - 2009 @ 11:58

The autumn collection comprises exquisite collections that feature a wide variety of products for the woman of today; these include sensual nightwear, lingerie, loungewear, beauty and bath products. According to Mark Pilkington, Brand Director of Nayomi,

“Every launch of ours represents an innovative concept, so too with this new Autumn collection, which includes over 200 new styles, we drew inspiration from femininity and glamour.”

Among Nayomi’s new autumn range is the nature-inspired collection ‘Morning Glory’. “Morning Glory is a common name for over 1000 species of flowering plants. It’s meaning is embodied in the cheerful red and floral prints; colours that give the feeling of happiness and optimism.” Pilkington added. An oriental touch has been added to this collection in the form of a Kimono-like robe, which is a traditional Japanese robe wrapped around the body.”

Floral being the highlight of the season, the ‘Enchantress’ collection features vibrant floral prints. The short and long dresses for instance have been created with colourful designs and spiced up with the use of contrasting black lace and gold detailing. “The very suggestion of ‘Enchantress’ invokes a beautiful and charismatic woman, which is evidently portrayed in this collection. The beauty of it is the contrast of colours and attention to detail, which makes it pure sophistication”, Mr. Pilkington explained.

The ‘Folk Art’ collection on the other hand is functional and comfortable, and is made from soft fabric to impart a sense of warm coziness. Embroidery forms the main element and is portrayed as a traditional folk design in the collection. The image of ‘Folk Art’ is an abstract gypsy look with animal and lively floral purple prints.

The autumn range also features the ‘Dune Flowers’ collection, which is all about romance and elegance. Designed with contrasting lace and ivory blends, the classic collection is made of soft satin fabric that embraces femininity. ‘Dune Flowers’ is available in short and long dresses.

“As a leading brand, Nayomi is known for offering an exciting blend of collections and products. From long flowing gowns to flirty short dresses, from comfortable pajamas to luxurious bath sets, from lacey lingerie to basics for everyday wear, from enchanting Eau De Toilettes to pampering bath lotions. Women can find all beauty essentials under one roof.” Pilkington said.

Nayomi’s answer to design luxury and exclusivity in its autumn collection is the ‘Golden Dreams’. Each piece is unique in itself with a magical blend of gold and black colours. Classy and elegant, this collection prominently features the ruling element of the season – leaves.

Inspired by the Arabian tale ‘1001 Nights’, Nayomi created the ‘Shahrazad’ collection as part of its autumn offering. An amazing mixture of blue, purple and orange, the collection emphasizes movement and a jazzy drive. Made of fluid chiffon and satin, ‘Shahrazad’ extends the glamorous accents of the story in delicate sparks of lurex threading and diamante trim.

The ‘Autumn Breeze’ collection paints a picture of a fantasy world in subtle autumn hues. Using kaleidoscopic floral prints, the collection concentrates on comfort and evokes a warm cozy feeling with its delicate lace details and satin buttons.

Rich in colour, design and fabric, the ‘Mystique’ collection is enjoyably vibrant and designed with lace and diamante trims. The scattering of precious gems and pearls on an animal burnout background forms the essence of this collection, while the solid fluid satin in deep teal gives it a sense of desired elegance and sophistication.

True feminine charm is embodied in the ‘Zahrah’ collection. The eye-catching design effortlessly blends silky satin and eyelash lace for more sophistication and attraction. A hint of soft pink with traces of black is a colour blend to fall in love with.

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Sunday, August 16- 2009 @ 11:58 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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