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Nayomi reveal new concept and forms alliance with superstar Yara

United Arab Emirates: Sunday, October 09 - 2011 @ 15:32

A perfect compliment to this new direction was the announcement of an extraordinary collaboration between Nayomi and celebrated Lebanese singer Yara, a phase that marks another milestone for the brand. Gracing all the guests on stage at the fashion show, Yara’s confidence and elegance proved that she is the perfect face to represent Nayomi’s new theme.

An inspiration to Arab women, Yara has won over the Arab world with her poignant voice, meaningful songs and graceful beauty. A powerhouse of talent and three time winner of the esteemed Murex D’Or award, Yara’s sophistication and charm are synonymous with the brand values and the bond that has been formed between Nayomi and Yara is truly an iconic one.

An enchanting night of revelry and romance, the sparkling event began with the customary speech from Mr. Kamal Jamjoom, Chief Executive Officer of Nayomi’s parent company Kamal Osman Jamjoom Group. Keeping the elite partnership and concept secret until it was unveiled later; Mr. Jamjoom highlighted Nayomi’s dedication to Arab women.

He stated, “Combining a focused vision with unprecedented style, Nayomi delivers collections that are a perfect blend of glamour and romance, fit for any princess.”

Commenting on her selection as Nayomi’s latest Princess, Yara said “It is an honor to be chosen as the new face of one of the most exquisite and alluring fashion brands of the region! I myself have always loved the diversity of Nayomi’s elegant collections and I am immensely thrilled at becoming the brand’s new ambassador.”

Her fondness for the brand was evident in her subsequent statement, “Considered by many as a friend rather than just another brand, Nayomi’s designs perfectly fit the sentiments and preferences of modern Arab women. Granting our wishes by giving us vibrant collections that always exceed our expectations, Nayomi’s new Princess concept reinforces the aura of royalty that the brand stands for.”

As majestic as a royal gala event, the evening saw models taking to the runway in silhouettes ranging from flowy and youthful to enchanting and flamboyant. Alluring colors and lush fabrics were blended to create pieces that were suitable for the tenderness of a Princess.

Celebrating elegance, luxury and royalty, the divine occasion presented yet another remarkable angle in the creativity and devotion of Nayomi towards women. Abounding in sensual glamour, the evening marked the initiation of a new chapter in Nayomi’s story and one that will leave every woman with the “happily ever after” she is eternally worthy of.

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Sunday, October 9- 2011 @ 15:32 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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