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Coffee ‘Super Fruit’ caters to UAE’s busy workforce in search of natural energy without high caffeine dose

United Arab Emirates: Wednesday, October 19 - 2011 @ 11:41

The latest craze to entice Dubai’s health conscious population is the Coffee Superfruit, produced from the outer berry of the coffee bean, which has been found to be extremely high in antioxidants and offers a natural energy buzz without a high dose of caffeine.

“People living in Dubai work hard and play even harder, so are on the lookout for healthy drinks alternatives that provide a natural energy kick needed to get through the busy day whilst also delivering antioxidants to stay healthy. Antioxidants help defend against damage caused by free radicals, unstable molecules that can injure healthy cells and tissues,” said Nicole Lau, Director of New Age Beverages.

To cater to this demand UAE-based New Age Beverages, purveyors of healthy refreshing juice drinks, has introduced Bai to the local market, a new thirst quenching drinks range powered by coffee’s superfruit. Infused with essential nutrients and high antioxidants found in the coffee fruits, Bai provides natural energy without the high caffeine dosage found in normal coffee drinks.

“The Bai drinks range is proving hugely popular with consumers due to the sumptuous flavours and the fact that it is extremely rich in free radical-fighting antioxidants – the coffeefruit contains over 100 times more antioxidants than that found in the blueberry and pomegranate fruits,” continued Lau.

Bai comes in 7 different unique flavors and 2 groups of calories counts. Bai 5 – with only 5 calories per serving – comes in Panama Peach, Sumatra Dragonfruit, Costa Rica Clementine and Congo Pear flavors. The normal Bai with 70 calories per serving include Mango Kauai, Jamaica Blueberry and Kenya Peach flavors.

Bai and Bai 5 are available at leading supermarkets and healthfood stores in the UAE.

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Wednesday, October 19- 2011 @ 11:41 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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