“The test drive event was an opportunity for Nissan to showcase its worldwide arsenal of vehicles to the attendees which might otherwise not have a chance to test drive certain vehicles in their respective countries, giving us a chance to show them how reliable and solid Nissan vehicles really are, no matter which market they are sold in” commented Monal Zeidan, Corporate Communications Manager, Nissan Middle East.
“The attendees also had an exclusive chance to witness an amazing demo at the Nissan Research Centre in Oppama, a demo which showed how rigorous Nissan safety procedures are before vehicles are offered to the public, another showcase of Nissan quality and safety.”
The attendees were able to test drive 16 cars in total, including the Z 33, Skyline Coupe, March, Note, TIIDA sedan, Lafesta, Serana, Teana, the U.S version of the Altima, Murano, Skyline, and the Infiniti M45.
In April 2005 Nissan embarked on a three year plan called Nissan Value-Up which is focused on profitable, global growth. The Plan’s commitments are:
• To reach global annual sales of 4.2 million units by the end of 2008.
• To maintain an operating profit at the top level among global automakers for each of the three years of the plan
• To maintain a minimum return of 20% on invested capital.
Nissan Value-Up will expand the company’s worldwide profile, launching the Infiniti luxury brand globally, and launching 28 all-new Nissan and Infiniti models in markets around the world, some of which were shown at the Tokyo Motor Show such as the all-new GT-R, to be available worldwide in 2007. “We are adamant in showcasing Nissan as one of the world’s top car manufacturers with a strategy of global expansion and a promise of tier one service and safety, something I believe we were able to achieve at the 39th Tokyo Motor Show.” commented Zeidan.
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