The Danish company is a reputable and successful company in the professional audio industry. Their product applications include studios, broadcasters, live PA or rentals, musicians and other type of fixed installations. Mr. Behrens visit came after NMK’s visit to the MusikMesse Frankfurt exhibition where they made the commitment to boost the company’s brand and product awareness in the local market amongst the several customer segments.
During his visit, Mr. Behrens demonstrated and provided a brief training for NMK’s personnel and numerous clients. Some of the new products include the EQ Station and MotoFader 64 for live applications, the System 6000 also used for live applications but primarily for mastering in studios. The AIR series from Dynaudio Acoustics was used to demonstrate the ability for studios to have actual 5.1 surround sound for production and mastering. The main objective for the trip was to observe the current situation in the market, introduce the new products to the distributor and customers and transfer crucial knowledge of the products.
NMK Electronics Ent. has already been distributing and selling TC Electronic equipment in the region for the past 9 years. Now with the new AIR series from Dynaudio Acoustic monitors and the EQ Station and System 6000 from TC Electronic, NMK plans to boost sales through product demonstrations and other educational activities in the near future. “There are great potentials for our company and products in this region, especially after seeing the number of companies who have set up at the Dubai Media City,” said Claus Behrens, Export Sales Manager, TC Electronic.
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