Nokia announced that the Nokia full portfolio of new devices, including the Nokia 220, the Nokia Asha 230 and the new Nokia X and Nokia XL from the Nokia X family of affordable smartphones that run Android™ apps, will be sold in Egypt at the end of March. The new devices are the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services.
The Nokia X and Nokia XL feature Nokia’s renowned quality and design, with a fresh, tile-based user interface inspired by our Lumia family. It comes with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. All devices are also pre-loaded with a variety of very popular third-party apps and games.
“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.” said Florian Dadre, Head of Nokia Egypt.
Out of the box, they can enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation. The Nokia X and Nokia XL are also an affordable introduction to popular Microsoft services, including free* cloud storage using OneDrive.
Nokia X: an affordable introduction to the X family
The first offering is the Nokia X, a beautifully crafted smartphone with Nokia’s signature design approach and bold, bright colours. At only 10.4mm thin, the slim, durable monobody design features a 4” scratch-proof IPS display and exchangeable back covers that come in a variety of statement colours. Inside, the device runs on the Nokia X Software Platform and is powered by a1Ghz dual core Qualcomm Snapdragon processor.
Nokia XL: big, bold and beautiful
The Nokia XL is the premium offering in the Nokia X family. Boasting a 5” IPS display, 5MP rear-facing autofocus camera with flash, and 2MP front-facing camera, it is the ultimate choice for big-screen entertainment. People can also take advantage of the larger screen size, front- and rear-facing cameras to get the most out Skype video calls and video apps like Vine.
The Nokia X family features two screens: home, which features a fresh, tile-based design and Fastlane. Fastlane is a dynamic record of how people use their phone, day by day, moment by moment. It captures everything people love: they need only to swipe once from the homescreen to access Fastlane, see a record of recent activity, and switch between their favourite apps, smoothly. Fastlane has been completely re-imagined for the Nokia X family. People can return a missed call by calling or texting, accept or decline calendar invitations, or control the music player – all from within the Fastlane view. Fastlane is also more customizable and social-friendly than ever. People can select what appears on their Fastlane feed, read notifications from their social networks and update their status from within Fastlane, making the experience even more productive.
Beautifully crafted phones for the “mobile first” generation: Nokia Asha 230 and Nokia 220
Nokia also unveiled two further handsets designed for people experiencing the Internet for the first time.
Adding to the popular Asha range of devices, the Nokia Asha 230 is the ideal introduction to full-touch mobile phones. The Nokia Asha 230 includes all the benefits of the Asha Platform, including Fastlane and access to popular social apps like Line, WeChat and WhatsApp. One swipe up from the lockscreen activates the Nokia Asha 230’s camera, and one touch enables people to share images to their favourite social network. With a forthcoming software update, the Nokia Asha 230 will introduce 7GB of free cloud storage on Microsoft OneDrive, and the option to automatically back up photos to the cloud.
Nokia also introduced its lowest-priced, data-enabled phone: the beautifully designed Nokia 220, which makes the mobile Internet accessible to more people around the world. With its 2.4” colour screen, dust- and splash-proof keypad, the Nokia 220 is a well-crafted choice for people experiencing mobility and the Internet for the first time, with Facebook and Twitter pre-loaded and Bing as the default search engine in the pre-loaded Nokia Xpress browser. It will be available for sale immediately in single and Dual SIM variants.
Dina Abou El Fetouh
Hill + Knowlton
+2 011 4444 2067
Tel. +358 7180 34900
Thursday, March 6- 2014 @ 14:07 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.