The Qatari capital has been selected as the inaugural host city for one of the region’s most prestigious luxury travel exhibitions.
Organised by TTG Mena, The Middle East Luxury Travel Show (MELTS) will be held from February 15 to February 18, 2015, at Doha’s Katara Hall in Katara Cultural Village.
The four-day invitation-only exhibition is set to become the premium event for Middle Eastern destinations, hospitality brands, tour operators and airlines to promote their high-end offerings to luxury outbound tour operators, business travel agencies, conference and event organisers, and incentive, wedding and meeting planners from around the world.
To distinguish itself on the luxury event landscape, MELTS aims to provide an innovative B2B platform with its structured four-day programme, which includes elements such as: An enrichment conference, three days of pre-arranged meetings, three evenings of networking in some of the finest and most inspirational venues in Qatar, a presentation programme and pre-show familiarisation trips.
“We are thrilled to bring the region’s first luxury travel-focused business platform to Doha. Both selectively invited exhibitors and hosted buyers have conveyed deep interest in attending the exhibition for its business development opportunities, as well as using it as an opportunity to discover the luxury travel attractions and experiences that Doha has to offer,” says Alexandra North, general manager of events and communications at TTG Mena.
She adds: “We personally connect our exclusively Middle Eastern exhibitors with the most relevant and sought after buyers of luxury travel on the international scene. A meticulous selection process ensures that only esteemed buyers of the highest calibre are hand-picked to satisfy the discerning demands of our exhibitors.”
With the primary objective of providing opportunities to discover the latest trends in luxury travel, MELTS has witnessed an increasing number of local, regional and international visitors over the years. The increasing number of international VIPs making high-end trips to GCC countries demonstrates the growing demand for luxury services in the region.
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