Founded in 1984 with the mission of creating only the finest Italian jewellery, Vhernier Jewellery celebrates its 30th anniversary. The company, currently present in 28 countries worldwide originating in Milan all the way to Dubai, combines traditional craftsmanship and contemporary design when crafting its unique jewellery pieces.
Over the course of 30 years of history, the original mission has kept evolving while never changing. To connect better with its clientele, in 2002 Vhernier began opening its own boutiques in some of the world’s leading cities such as Rome, Athens, Beverly Hills, and Palm Beach.
The success the brand has attained over the years, particularly for the past two years and heading into the third year, is thanks to its customers loyalty, those who appreciate timeless art pieces regardless of price. Vhernier is more than a jewellery piece it’s a wearable work of art that’s made with passion, and makes a statement on its own. It leaves an imprint on people’s minds and hearts, and in all means it’s a forever jewellery piece. Vhernier jewellery has history, tradition, art and is supported by craftsmen who have mastered the technical secrets to perfection.
Furthermore, Vhernier operates 12 mono-brand stores including two under franchise agreements, it has a total of 85 independent retailers. The brand can be found worldwide starting with Italy as its headquarters, Europe covering 13 counties, USA covering 11 states, Asia covering 3 countries and 1 country in Africa.
Besides the single brand shops, Vhernier has partnered with Saks Fifth Avenue where Vhernier is the best-selling name in premium jewellery, along with Neiman Marcus are achieving remarkable results. Both on a purely commercial level and in terms of brand awareness, the American market is the primary force behind Vhernier’s international success.
The 100% Italian jewellery brand is an expression of superb contemporary design. Vhernier Jewellery fulfils the desire to share the purist of beauty through the art of selecting the right gems and the craftsmanship of expert goldsmiths. Aside from Vhernier special Jewellery pieces, Vhernier designs custom made pieces where the price may surpass 1,000,000 Euros.
International Celebrities and TV personalities like Julia Roberts, Angelina Jolie, Jessica Alba, Rihanna, Uma Thurman, and Shaimaa from Dubai TV have been spotted wearing Vhernier pieces to name a few. Prices range from Dhs 70,000 up to Dhs 2.5 million for one ring. A pavé diamond ring may have up to 900 stones and require a full two months of exquisite artisanal workmanship.
Vhernier Jewellery remains a top choice for its unique designs and outstanding quality. Vhernier has been featured in a number of top magazines worldwide such as Vogue magazine, Harper’s Bazaar, the Air France Madame, Grazia, Elle, IO Donna Wedding Book and the French L’Offciel.
Moreover, Carlo Traglio, President of Vhernier stated in an exclusive interview with Stream Magazine, that his ideal client is what he described as a “sincere woman”, a woman who knows where she is heading and knows how to get there, who is economically independent, who pleases herself and not others. A woman who is cultured but not necessarily very wealthy, a woman who wants to stand out from the crowd. Traglio stated that fashion is not a reference point, a mix of various elements go in the making. He explained that if he had a large table cover with some fabrics, some pieces of furniture, some blocks, a leaf and a flower , with the effect of a vortex all of these elements become mixed to give life to a piece of jewellery. There has to be a real moment of inspiration, otherwise the jewels don’t come to life.
On the other hand, Traglio stated that the unique custom made pieces, specifically for a particular person are created looking at that person’s personality, how they look and move, as well as the shape of their face and hands. He thinks of an object that has to become part of that person. The fact that they are wearing that piece of jewellery has to make them so happy that they can’t live without it.
Tragilo stated, “I feel that what keeps us going today is our passions. The passions that come to us in the first years of our lives. This is how I have lived my life, I have always been sustained by my driving passions. My first and greatest passion was for jewellery: I designed. my first piece when I was ten and I have never lost this passion. My second passion is for art. These passions have accompanied me for my whole life.”
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