Dealers across the region sold 2,692 passenger cars as sales of the new Malibu increased to 733 in April from 65 in the same month last year. Since its launch in May last year, dealers have sold 9,734 eighth generation Malibus across the region.
Chevrolet retail sales, representing those to individual customers, rose 11% year-on-year to 3,600 vehicles, while fleet sales jumped 14% to 2,431 units.
The Gulf Cooperation Council (GCC) was the main driver behind Chevrolet sales in the Middle East. Sales in Saudi Arabia, Chevrolet’s biggest market in the region, jumped 24% to 3,906 vehicles. In the United Arab Emirates figures soared 47% while in Qatar they rose 60%.
Year-to-date, total Chevrolet sales in the Middle East are up 7% at 22,817 vehicles with sales of Chevrolet passenger cars up 24% compared to the same period last year, at 9,808.
“The Chevrolet brand recorded another excellent sales month in April in the region and continues to go from strength to strength. The launch of the 2014 Chevrolet Impala in the Middle East later this month will further strengthen Chevrolet’s line up,” said John Stadwick, President and Managing Director of General Motors Middle East.
The 2014 Impala, the brand’s new flagship full-size sedan, will go on sale in June.
“The performance of the new Malibu has been outstanding since its launch last year, while April was another record month for the Tahoe,” added Stadwick.
The Chevrolet Tahoe full-size SUV, long revered in the Middle East for its capability and dependability, combined with a luxury interior and a host of advanced safety features,
registered its best April sales month ever after dealers sold a total of 2,094 vehicles, up 8% year-on-year.
Tahoe sales in Saudi Arabia jumped 24% year-on-year in April to 1,798.
Wednesday, May 8- 2013 @ 12:41 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.