“The Authority is working according to a clear strategy so as to maintain the achievements already made and the high status attained by the tourism sector in line with the directives of His Highness Sheikh Sultan bin Mohammed Al Qassimi, Member of the Supreme Council and Ruler of Sharjah,” the SCTD Chairman said.
“These achievements would not have been possible without the wise policy and strategic vision of His Highness, which has contributed significantly to developing the tourism climate and creating a developed investment environment.”
The meeting touched on various important topics revolving around the Authority’s promotional strategies and plans for 2011 in light of the latest international developments on the tourism front, as well as on ways to activate the Authority’s new plans to cope with changes and developments in order to push ahead with tourism promotion in the emirate.
Held at the headquarters of the Sharjah Oil Council, the meeting was attended by SCTDA Director General Mohamed A. Al Noman, and board members Marwan Jassim Al Sarkal, Abdullah Mohammad Al Owais and Abdul Wahhab Mohammed Al Roumi.
Sheikh Sultan welcomed the board members and stated that he hoped that the board would continue to attain further achievements. He stressed the board’s determination to utilize all possible efforts and work dedicatedly to enhance the emirate’s leading position in the tourism and business arenas, both in the region and across the entire world.
The Authority’s proposed budget for 2011 was the main topic discussed at the meeting, which also covered other issues, including proposed activities and events to be organized in the coming year.
The meeting also reviewed the outcomes of 2010, with suggestions related to the proposed lineup of activities, as well as local, regional and international participations in several major trade and tourism shows, being made.
In line with this it was determined that the Authority will continue to develop its tools and ways for promoting Sharjah as a distinguished heritage, cultural, tourist and family destination.
Al Noman updated board members on the 2011 budget report as he gave a presentation on the Authority’s budget and activities up to the third quarter of 2010.
The report featured a comprehensive concept on the Authority’s marketing strategy for 2011, as well as new and innovative ideas to develop the events and festivals organized by the Authority.
Board members discussed the 2011 budget report, and compared it with the 2010 budget in terms of changes made to the upcoming year’s budget with the aim of boosting tourism promotion of the emirate.
The meeting also touched on the new suggested organizational structure of the Authority and its possible impact on the SCTDA’s administrative systems, and its effectiveness on coordination between these systems and the Authority’s strategic planning.
Sheikh Sultan underlined the importance of stepping up work and collaborative efforts to improve and develop the performance of the emirate’s tourism, as well as of setting new plans for promoting Sharjah as a unique tourist, heritage, cultural and family destination in the region.
According to him, the Authority has made significant achievements in terms of the emirate’s tourism sector.
“The year 2010 has seen remarkable activity by the Authority, which targeted local, regional and global markets based on well studied plans to meet the requirements of the tourism market, which has witnessed rapid and enormous growth,” he added.
“This requires us to exert further efforts, to work hard to cope with this development, and to give our best to promote the emirate as a distinguished destination.”
The meeting further discussed diverse ways of promoting the emirate by expanding participation for 2011 in international tourism shows and by opening up new tourist markets.
The board concluded its meeting with recommendations focused on new plans of promotion and widening the scope of local, regional and international participations, as well as on the development of promotions and tourist events in the emirate so as to contribute positively to developing the emirate’s tourism sector.
Tuesday, October 12- 2010 @ 8:26 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.