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UAE envoy hails Sharjah’s participation in ITB

United Arab Emirates: Thursday, March 10 - 2011 @ 09:05

H.E. Sultan Bin Ahmed Al Qassimi, the Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), welcomed the UAE Ambassador in Germany H.E. Mohamad Ahmad Al Mahmoud at the Sharjah stand in the German capital. Al Mahmoud hailed Sharjah’s participation in the ITB for the 14th year in a row as “extraordinary,” highlighting the rare tourist attractions and cultural offerings of the emirate and its distinct presence at international exhibitions and events such as these.

Al Qassimi also received a number of distinguished Emirati, Arab and European investors and businessmen, in the presence of H.E. Saeed Obaid Al Jarwan, Deputy Chairman of the SCTDA and Deputy Chairman of the Sharjah Chamber of Commerce and Industry (SCCI), H.E. Mohamad A. Al Noman SCTDA Director General, and Board of Directors H.E. Ali Salem Al Mahmoud, chairman of the Sharjah Economic Development Department, H.E. Dr Abdul Wahhab Al Roumi, Director General of the Sharjah International Airport and H.E. Marwan Jasem Al Serkal, CEO of Al Qasba Development Authority.

Al Qassimi underscored the significance of meetings and events held at the Sharjah stand saying, “We are very pleased over the presence of top diplomats, distinguished businessmen and investors, and the keen interest shown by the German and International media in the emirate’s culture and heritage. This success is a result of Sharjah’s strategy to develop and promote the tourism sector, maintaining the prominent position the emirate has come to enjoy on global tourist map. It continues to attract international tourism markets, especially for the German tourists.”

Sharjah received more than 140,000 German tourists last year, whereas 134,000 German tourists had visited the emirate in 2009, which reflects 4% growth, he said. The overall German flow into the emirate has increased 121% over the last six years. The German travel and tourism companies listed Sharjah on top of their tourism destination list due to the emirate’s rich culture and heritage along with other touristic features favoured by the German tourists.

Commenting on the significance of Sharjah’s presence at ITB Berlin, Al Qassimi pointed out that the exhibition is considered a communication and networking hub of the global travel and tourism industry. “There’s no doubt that this participation in the German travel and tourism market will have a huge impact on the cooperation and communication process in this sector. This will further boost the number of the German tourists into Sharjah and promote the emirate’s tourist attractions in the European market,” he said.

He added saying, “We are keen to showcase the best of emirate’s rare tourist attractions and rich heritage at ITB. We also want to explore all the avenues possible to boost the emirate’s position and attract more German and European tourists.”

The SCTDA Chairman pointed out that the emirate’s tourism season has been extended to cover all year long which has already increased the tourists flow into the emirate. “Today thanks to the relentless efforts of the SCTDA to promote Sharjah and its participation in international events such as ITB, we are expecting more tourists in months and years to come,” Al Qassimi said.

The high profile Sharjah delegation to the ITB is keen to hold meetings and exchange ideas with prominent travel and tourism companies in the German market exploring ways of promoting the emirate in Germany. Germany is considered one of the most prominent markets for Sharjah as thousands of German tourists visit Sharjah each year. That’s why the emirate has been keen to explore international markets and ITB is one of the best.

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Thursday, March 10- 2011 @ 9:05 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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