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Sharjah Baby Friendly Emirate Campaign organizes a lecture at Sharjah Economic Development Department

United Arab Emirates: Thursday, April 19 - 2012 @ 09:13

This is part of the activation activities of the campaign, which was initiated under the patronage of Her Highness Sheikha Budoor bint Sultan Al Qasimi, Honorary President of the Breastfeeding Friends Association part of the Department of Health Education in the Supreme Council for Family Affairs’.

These events and awareness lectures which are managed by Sharjah Baby Friendly Emirate Campaign are intended to create awareness about the importance of breastfeeding and the access to the desired goal of promoting Sharjah Baby Friendly Emirate.

The opening lecture was delivered by Professor Khadija Al Mansouri, the Nutrition Specialist at the Department of Health Education. She paid homage to the immense contributions of this Department, which has taken the lead in addressing urgent health issues related to the family.

Professor Al Mansouri added that the campaign’s main objective is to make Sharjah a baby-friendly emirate, and enlist the support of employers as well as shopping malls in dedicating rooms where employees can breastfeed in private which will give female employees and visitors a massive boost.

She then introduced the Breastfeeding Friends Association, which plays a vital role in raising awareness on behalf of, and among, working mothers. By establishing a high state of health awareness, the initiative is contributing to improved standards of life for children.

A discussion was undertaken during her lecture, to get women’s first hand experiences of breastfeeding. This not only brought up the challenges that women face at home and work, but also led to a spirited dialogue on how best to overcome those challenges.

Professor Al Mansouri gave an eye-opening insight that a reluctance to breastfeed does not just affect babies, but governments worldwide. For example, governments incur enormous costs associated with monitoring industrial milk.

Mrs. Eman Hussain, Technical coordinator of the early detection of breast cancer program in the Maternity and Childhood Center presented the second workshop which included defining the national program for the early detection and an induction for the breast cancer and the means of the early detection and the prevention from this disease.

Commenting on this initiative, His Excellency Sultan Abdullah bin Hadda Al Suwaidi, Chairman of SEDD, stated that, “This is the latest in a series of educational programs conducted by the Department over the last period to enhance the welfare of women employees and their children, and in the process address their health-related issues.”

He gave his reassurance that SEDD will take into account women’s needs and leverage on their energetic spirit to ensure the success of the Department’s plans and development programs across all areas.

Dr. Hessa Khalfan Al Ghazal, Director of the Maternity and Childhood Center, and Director of the executive committee of the campaign appreciated the initiative of Sharjah Economic Development Department to apply the best standards to promote the health of working women.

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Thursday, April 19- 2012 @ 9:13 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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