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Grey EMEA named Agency Network of the Year for the third year running

United Arab Emirates: Sunday, September 30 - 2007 @ 16:01

Comments Carolyn Carter, president and CEO, Grey Group Europe, Middle East & Africa: “We are enormously proud of this award. This is an outstanding tribute to our agencies and our brand-building partnership with clients. It truly reflects our mission – to accelerate the potential of our clients’ brands – and the way we measure success: clearly and tangibly by delivering growth.”

The Euro Effies are the premier awards for proven communications effectiveness across Europe – rewarding campaigns that build brands across borders. The competition is organised by The European Association of Communications Agencies (EACA) and is considered the gold standard in commercial communications effectiveness.

On hearing the news of the win, Philippe Skaff, CEO of Grey Middle East said, ”Our clients feel the efficiency of our network first hand, but to be recognized three times in a row shows the being the best is not incidental but our strategic choice to be and stay the premium network in all the EMEA region and that is very good news for the Middle-East and Africa which requires more than ever dynamism and quality of that sort.”

Since 2005 Grey EMEA has landed a total of 22 Euro Effie awards, making Grey consistently the most effective agency network of the region. This total includes ten awards for P&G, three for SEAT, two for GlaxoSmithKline, in addition to awards for Deichmann and Novartis.

Comments Dominic Lyle, director general EACA, “Grey has achieved what no other agency
network has accomplished since the launch of the Euro Effies – it has landed the coveted Agency
Network of the YearAward three years running – solidly confirming Grey’s ability to build its
clients’ brands across Europe in some of the toughest categories in the world.”

Grey EMEA’s 2007 Euro Effie campaign winners include:

Long-term effectiveness Callegari Berville Grey P&G Boss Bottled “Dressing Ritual”
Silver Callegari Berville Grey P&G Boss “Range”
Bronze Grey London P&G Pantene Pro-V Colour Expressions “Setting Colour Alight”
Bronze Grey Brussels P&G Mr. Proper “Talking Surfaces”
Bronze Grey Madrid P&G Fairy “Saving Tips”
Bronze Grey Düsseldorf – Novartis Lamisil “Free Your Feet, Free Yourself”
Socially Responsible Grey London – Women’s Aid Campaign Award 2007 “Valentine’s Day: Saying it With Roses”

In addition, Grey Lisbon has been commended for social responsibility ANEBE “100% Cool” drink driving campaign.

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Sunday, September 30- 2007 @ 16:01 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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