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Gulf Business Machines introduces new language learning technology to region

Bahrain: Monday, March 04 - 2002 @ 12:03

Englishtown’s web-based training solution combines self-study learning with teacher-led instruction to provide a proven and cost-effective way to learn English any time, anywhere.

The new partnership with Englishtown is a major coup for GBM’s Learning Services Division, which enjoys a reputation for providing hi-tech education solutions in the region.

“We continue our commitment to bring quality IT and on-line educational facilities to our community through this alliance with Englishtown. The importance of learning English in today’s international business environment cannot be underestimated,” said Shawki Hussain, Director of Human Resources and Communications, GBM.

“Englishtown is the only on-line language school and is unique in that it combines self-study programmes with native English-speaking teachers who, through on-line voice chats, provide and lead live classes and writing workshops 24 hours a day, 7 days a week.

“What is exciting about this development is that it only hints at the power of computer-based training (CBT) and its growing relevance to business training in the Middle East today,” Mr Hussain added.


Anders Sjöman, Englishtown’s Programme Director, will visit Bahrain later this month to promote Englishtown with GBM across the region. “Our interactive media teaches reading, writing, listening and speaking skills. Then, in our teacher-led online speaking lessons, students practice communication – which is the ultimate goal of all language training, “ said Mr. Sjöman.

“With Englishtown’s completely web-based solution, students can study on their own, wherever they are, and at their own pace – as long as they have access to the Internet. These are real teachers holding real conversation classes in on-line classrooms,” he added.

Students who complete Englishtown’s personalised curricula – which is tailored to their specific needs – gain an official US university-certified diploma. The media-rich, self-study content and teacher-led classes are complemented by real-time, student-to-student interaction via patent-pending speaking activities. An unsurpassed business curriculum and industry-specific courses are available, including content from Harvard Business School Publishing.

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Monday, March 4- 2002 @ 12:03 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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