Ad spend spurs printing sector’s growth | Ad spend spurs printing sector’s growth -
Inaugural Print Pack Arabia to unlock opportunities for regional printing & packaging industry

Ad spend spurs printing sector’s growth

: Tuesday, February 25 - 2014 @ 15:46

The regional printing industry is expecting a growth surge as it continues to attract majority of the nearly $5bn advertising spend, apart from a rise in investment in the run up to the World Expo 2020.

Print accounted for nearly three-fourths of the total ad spend in the GCC against a global trend where digital platforms are overshadowing the print and other media.

Aimed at highlighting the opportunities in the regional printing and publishing industry that is set to grow to $7bn by 2015, Expo Centre Sharjah is launching a new trade event, Print Pack Arabia, from April 7 to 10, 2014.

A press conference held was held on Monday, 24th February to announce the details of the event was addressed by Mr. Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah, and Mr. C.P. Paul, General Secretary of the Indian Printing, Packaging and Allied Machinery Manufacturers’ Association (IPAMA), the co-organiser of the show and Mr. Naveen Fernandes, Group Exhibition Manager – B2B at Expo Centre Sharjah.

“Globally, innovative products are bringing about quantitative and qualitative changes for the printing and packaging industry, prompting regional firms to upgrade to achieve quick turnarounds. The inaugural Print Pack Arabia 2014 will be one of the finest showcases of latest printing & packaging technologies, machinery, equipment and supplies for the regional market,” said Mr. Midfa.

Print Pack Arabia 2014 will also take advantage of the fact that nearly 80% of the UAE’s printing & packaging industry is based in Sharjah and the Northern Emirates. In 2013, the market for flexible packaging in the region is valued at $4bn. With regional consumption per capita at just one-tenth of Europe, experts point to huge potential for growth.

“The packaging industry too is expecting high growth rates, driven by the region’s country’s growing domestic consumption and diversified exports market,” Mr. Midfa added.

Print Pack Arabia has received confirmation of participation from more than 75 manufacturers and distributors, with the UAE accounting for about 40 exhibitors and India 35. It will feature two special pavilions from India and China. The show will also present a knowledge-sharing platform through the Technical Seminars.

“IPAMA, which is the apex body of printing, packaging and allied industries in India, is facilitating the participation of Indian exhibitors and the special pavilion at the inaugural Print Pack Arabia 2014. Through Print Pack Arabia, I am sure Sharjah will take centre stage in the fast-growing printing and packaging industry in the Middle East region,” said Mr. C.P. Paul, General Secretary, Indian Printing Machinery & Allied Manufacturers Association (IPAMA).

“Print Pack Arabia will be a gateway for Indian manufacturers to tap into the Middle East printing and packaging market that is set to witness millions of dollars in investment as the region prepares to host mega global events like World Expo 2020 and FIFA World Cup 2022,” he said.

IPAMA is the organiser of Print Pack India, the fourth largest exhibition of its kind in the world and the biggest in India, and has more than 350 members on its rolls representing more than 80 per cent of the Indian printing industry.

Print Pack Arabia will be held from 7 to 10 April 2014 concurrently with the second Plastivision Arabia, the international plastics exhibition and conference, and the second Arabia Mold, a trade show for mold making and tooling, design and application development.

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Tuesday, February 25- 2014 @ 15:46 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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