With Al Wisal 96.5 FM’s upcoming expansion into North and South Al Sharqiyah Governorates, advertisers with Oman’s leading Arabic radio station will now be able to reach a much broader segment of Oman’s local and expat population with complete broadcast coverage spanning the capital Muscat, North and South Batinah, Dhofar and North and South Al Sharqiyah, in line with the radio’s station well-known and established connection with the masses.
Through out-of-the-box and innovative concepts, ideas, programs and custom-made shows for its wide range of clients, Al Wisal’s seeks to maximize its reach on the national level in order for advertisers to effectively achieve their objectives and implement highly successful marketing campaigns.
Reaching nearly 2 million listeners across the nation, Al Wisal’s robust expansion efforts will enable a much greater and more diverse audience base to tune in to Al Wisal’s rich, entertaining and socially-responsible content and programming.
Feroz Khan, Director of Sales and Marketing at SABCO Media said, “Advertisers have always had a very keen interest and belief in advertising with Al Wisal 96.5, due to its strong content, community-driven approach and solid geographical reach to Oman’s most populated Governorates and regions. We are confident that our upcoming expansion into Al North and South Sharqiyah will further boost its national presence and add substantial value to our current and potential client base.”
The Director of Sales and Marketing added, “Al Wisal’s underlying objective in terms of its listeners is to effectively engage all segments and demographical components of Omani society into the rich and entertaining Al Wisal experience, by maximizing the station’s penetration figures and ultimately covering the entire Sultanate.”
Since its foundation, Al Wisal 96.5 has continued to serve the various strategic marketing needs and expectations of Oman’s top sectors and industries, along with specialized niche sectors through its diverse and broad roster of clients from the private and public sectors including banking, telecom, automotive, FMCG and Ministries, among others.
Over the years, Al Wisal has also played a strong and visible role in trailblazing social media in Oman and was recently ranked among the top 5 twitter accounts on the national level with over 72,000 followers. It was also ranked number 1 within all local media – according to the official new media website: socialbakers.com
Representing more than 13% of the entire Sultanate, Al Wisal’s expansion into North and South Al Sharqiyah Governorate will resume by June 2014, and will enhance Al Wisal’s total geographical spread to reach more than 50% of the total Omani population. Al Wisal’s on air and online content will actively cater to the vibrant Governorate and its people through a variety of means which include hosting more officials from the region for various interviews, an increased focus on the Governorate’s events and activities, in addition to a range of community-related topics and issues. Al Wisal is also planning to increase its popular live coverage shows and reporting in various Wilayats of North and South Al Sharqiyah Governorate in efforts to engage its people on all levels.
Established in March 2008 by SABCO Media, Al Wisal, which is Arabic for ‘Connectivity’ has continued to actively pursue its vision of becoming Oman’s trusted broadcast source of information, community engagement and lifestyle as a pioneering ‘Contemporary Hot Release’ station by offering entertainment, unsurpassed music variety and a diverse range of talk shows to suit various segments of listeners.
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