In its quest to create the region’s most innovative news programming channel, Alarab TV announced it had signed a multi-year deal with Riyadh-based media company, DurAlpha Group.
Commenting on the deal, Mr Fahad Al Sukeit, CEO of Alarab TV, said, “Our goal is to change the way people in the Arab world think about news. Our staff, our studios and now this deal all point the way to fulfilling that goal.”
DurAlpha is one of Saudi Arabia’s leading media production companies with a long track record of producing outstanding programmes. The announcement underlines Alarab TV’s commitment to delivering the very best news coverage of the Kingdom when the channel launches later this year.
“We are delighted to form this partnership with Alarab TV,” said Mr Bandar Abdul Salam, CEO of DurAlpha Group. “We are excited that we can be part of the channel’s programming, helping shine a light on the issues that matter most to Saudi viewers,” he added.
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