The KAPICO Group appointed Blue Apple – based out of Dubai as their PR Agency for their premium window tinting film brand VKOOL® following a competitive pitch, Zawya reported. V-KOOL, is the undisputed leader in the High-Performance Premium Window Film market for Automotive, Architectural both Commercial & Residential as well as Marine applications. The PR mandate has been initiated with immediate effect from August 2014. Blue Apple presented a refreshing PR campaign and strategy in sync with V-KOOL’s vision and business objectives for all the consumer touch-points across UAE, OMAN & KUWAIT markets.
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