Najla Semaan Mazboudi.

Digital Media Forum 2014 to recognise region’s best talent

: Wednesday, April 09 - 2014 @ 17:04

With a little more than three weeks to go until the third annual ‘Digital Media Forum 2014’ kicks-off in Dubai, all eyes in the Middle East’s digital media industry will soon be on this exciting two-day event. Held 23-24 April at the One & Only Royal Mirage, Dubai and organized by SPOTON Media Services and Events, DFM2014 will feature a number of prominent digital media trailblazers who will speak on ‘The Digital Experience: Challenges and Dynamics’ and ‘Recognising Achievements’.

For the first time, Digital Media Forum 2014 launches the ‘Digital MENA Awards’ that take place on April 23rd. Recognising success stories and excellence in the sector, the awards will establish well-defined benchmarks for the best practices in planning, creativity, innovation, effectiveness in digital marketing, technology and production.

The Digital MENA Awards jury comprises of 13 regional and international industry leaders from digital agencies, advertisers and media houses, including DOTNXT, Unilever, KFC, Cadillac & GMC Middle East, Citibank EMEA, SAP USA and many others.

The Digital MENA Awards consists of 10 categories including Best Search Marketing Campaign, Best Use of Data, Best Performance Campaign, Best Application for a Mobile/Tablet, Best Use of Social Media, Best Use of Video and Social Brand of the Year.

Karim H. Attia, CEO of nugg.ad, speaker at DMF2014 and jury member for the Digital MENA Awards said: “I am very excited to be speaking at the Digital Media Forum and to assess the entries given the massive changes in digital advertising. I will address the growth of data-driven technology, real-time advertising platforms and the completely new level of efficiency in digital media when real-time audience technology meets efficient automated media buying.”

In addition to the presentations, case studies, forums and panel discussions with leading digital industry speakers, DMF 2014 will also examine the influence of digital power through the DOTNXT Digital Experience Management Workshop held on April 24th. Designed for stakeholders looking to acquire the latest experiences and developments of the industry, the workshop explores a mix of innovative theories, practical tools and inspirations to educate, empower and equip executives and seniors to excel in their performance and reap the highest possible returns on digital investments.

“DMF 2014 is an exciting opportunity for industry specialists from across the region to come together and share their experiences and insights about the future of the industry,” said Tariq El Haj Omar, Strategic Partner Manager at Google. “Data-driven audience marketing is a key trend that shapes the industry future and will transform digital media buying and selling as it is considered the primary catalyst for the shift to programmatic trading,” he added.

Najla Semaan Mazboudi, Managing Director of SpotOn, owner and founder of DMF and MENA Digital awards said, “Building on two extremely successful editions, this year’s Digital Media Forum will once again prove to be an interactive platform that leverages innovations and accomplishments by digital media players. While our workshop will promote solutions for turning the challenges faced by constant evolutions into opportunities, the award program will establish benchmarks for digital investments and campaigns in the region and beyond.”

DMF 2014 will take place on April 23-24, 2014 at the One & Only Royal Mirage, Dubai. DMF is concurrently preparing for its event in Cairo one month later on June 11-12, 2014.

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Wednesday, April 9- 2014 @ 17:04 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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